Uloga zamjenica mi i oni u konstrukciji odnosa moći u diskursu
Critical discourse analysis (CDA) has shown that the usage of the prounouns we/us and they/them refers to the power relations in discourse and implicitly creates them as well. The paper explores the meanings and roles of the inclusive and exclusive we. It can be argued that the pronoun they generally refers to the Other and the Otherness, or even to the enemy. The analysis is based on different types of discourse: public, special, private and literary ones. The polarization between these pronouns is followed by polarization of attitudes: us generally evokes positive values and qualities, whereas they evokes only negative values. Visual representation of social actors in various discourse types is also a subject of the analysis and interpretation: it is argued that even without the explicit usage of the pronouns we or they visual representations clearly show which actors belong to the pole of one of these pronouns.
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