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Obrazy medialne – obrazy mentalne. Wybrane aspekty retoryki obrazu medialnego (na przykładzie wizerunku obcego/innego)

Author(s): Bernadeta Cich,Katarzyna Drąg / Language(s): Polish Issue: 2 (15)/2016

An article is about the tools used to describe the rhetoric of the media image and the mental image. The selected aspects of image rhetoric such as the image of the Stranger (Roma, migrants) in visual media were a case study. In classical rhetoric the language is the object of description. There is a need to described visual media in the context of filmmaking workshop. The article describes the visual culture from the perspective of media science.

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Módszerek az újságíró-oktatásban

Author(s): László Bernáth / Language(s): Hungarian Issue: 2/2007

László Bernáth’s paper was presented during the conference of methodology organized by the journalism department of the Babes-Bolyai University, Cluj-Napoca. The media specialist from Hungary construes the methodological issues of journalism teaching. Because language is the most important means of expression used by the journalist, both in writing and orally, Bernáth considers that the main assignment of journalism-teaching institutions should be to familiarize students with „press-language”. During this, students have to come to know the possibilities and limits of mother-tongue culture and gain aptitudes to use a clean language.

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A kommunista cenzúra intézményrendszerének kialakulása Romániában

Author(s): Gábor Győrffy / Language(s): Hungarian Issue: 2/2007

By applying Soviet methods of censorship, ’till the end of the fourties,unified methods of control were inplemented in the socialist east-european countries. The Romanian institution of The General Directorate of Pressformed in a short time its structure and set the principles of functioning,which conformed through the times to the variations of ideological direction. The system of control had the function of eliminating from the public sphere all the elements that clashed with the picture disseminated by the institutions of propaganda.

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Leltár alatt. A gyakorlati kommunikáció eszköztárának gyors áttekintése

Author(s): Magor Kádár / Language(s): Hungarian Issue: 2/2007

If someone enters the world of communication projects – mainly the preparing of campaigns to some important event, he/she will assess flabbergasted that there is such a large palette of communication means, that even the specialists in the field have difficulties having an overview. Thanks to the debate about the priority of PR and advertising communication, there isn’t one single, unified system of communication means, but their practical use helps us to set them out. The study takes stock of classic means, methods of applying, introducing us in such problems as integrated communication or development of a media project.

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Engem válassz! A választási kampányok kampánykommunikáció szempontú megközelítése

Author(s): Magor Kádár / Language(s): Hungarian Issue: 3-4/2007

For the untrained eye, campaign communication means almost exclusively political campaigns. Yet there are so much more campaign-genres from advertising, through social consciousness-stimulation up to lobby campaigns. And political campaigns don’t exist: the parties a) build the image of the party or an individual candidate (PR), or b) mobilize people to join them in an activity (sensi-mob campaigns), or c) gathering votes (election campaign). The paper studies the peculiarities, the targets and the message transmitting methods of the latter.

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Integratív mediáció a természet- és humántudományi diskurzusokban

Author(s): Árpád Péter / Language(s): Hungarian Issue: 3-4/2007

The author tries to define, beyond the concept of media, the concept of mediation itself. The momentum of transmitting, transposing, connecting,the pure moment of substantiveness itself which exists only between two entities, and its existence has meaning only there and the way where it is and as it is.

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Egy fesztivál kulisszái mögött. Félsziget 2006

Author(s): Andrea Kulcsár / Language(s): Hungarian Issue: 3-4/2007

In this globalizing world, more and more festivals are spawned, which,thanks to their continuity, begin to play an important life in public life. These are the festivals that gather a lot of people who live in different regions and for whom, aside from participating at that specific event, this also means an opportunity to keep connection. These events form a base community of festival-attenders, which grows larger and larger every year.The author presents the work of a festival press bureau, and its role in a festival’s success.

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Kiüresedett sajtókapcsolatok ellen. Ajánló Kádár Magor könyvéről

Author(s): Klára Buzogány / Language(s): Hungarian Issue: 3-4/2007

This article analyses the book of Magor Kádár, A média mint partner (The media as a partner).

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A sztálinizmus irodalma Romániában

Author(s): Erzsébet Máté / Language(s): Hungarian Issue: 3-4/2007

This article presents the book redacted by Imre József Balázs, A sztálinizmus irodalma (The litterature of Stalinism in Romania)

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Bevezető

Author(s): Róbert Árpád Lakatos / Language(s): Hungarian Issue: 3/2017

We write a documentary film for two reasons. On reason to systematize our thoughts about our film and on the other hand to convince the potential financier to financially support the creation of our film.

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Az álom és a média

Author(s): Géza Balázs / Language(s): Hungarian Issue: 4/2017

Even for the naive observer is obvious the fact that the dreams are movie-like, and they can contain images from daily events (media events too). Beside the psychology the anthropological language theories and semiotic studies can have contact with the media theories in the research process of the dreams. The study reviews the main branches of the dream researches and defines the phenomenon of the dream. What media effects can be observed in this special (illogical, prelogical) medium, which is not communicative, but meaning-carrying, potentially meaning-creating medium? The author analyses the liaison between the dream-related memories, their narration, the relations between the movies and dreams, and presents some examples for the daily (medial too) effects of the dreams, and presents some hypothesis about the colors perceived in the dreams.

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Bevezető

Author(s): Márta Bodó / Language(s): Hungarian Issue: 4/2017

The new number of ME.dok is dedicated to the ecclesiastical press.

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Erőss Alfréd, az elfelejtett erdélyi irodalmár

Author(s): Márta Bodó / Language(s): Hungarian Issue: 4/2017

Alfred Erőss became a Roman Catholic priest during the incarceration of Bishop Aron Marton who was a bishop for a short time. From his youth he published poetry and prose in youth magazines and cultural time. Later he studied dogma in Rome, in his PhD thesis he worked by the theology of his contemporaries, German Scheeben. In this short article we remember his work Alfred Erőss, in which theology and literature are intertwined.

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Hitbuzgalmi írások a dualizmuskori erdélyi egyházmegye római katolikus sajtójában

Author(s): Réka Csonta / Language(s): Hungarian Issue: 4/2017

Pope Leo XIII announced a program-like battle against liberalism at the end of the 19thcentury. He created and promoted associations which were entitled to create a literature that could protect the Church from liberals attacks and to educate conscious Catholic believers. The Transylvanian diocese was also reacting this call: in its different newspapers and journals continuously appeared the poems, novels and others horter texts that were fulfilling the requirements. This study is analyzing the viewpoint of Catholic critique,giving an insight into the more important devotional texts with a special attention to the poems of Csiszér János.

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Föld, föld, föld, halld meg a Bárány szavát!. A kolozsvári Agnus Rádió 13+15 éves története

Author(s): Noémi Katalin Mihály / Language(s): Hungarian Issue: 4/2017

In this article the author relates the “13+15 years” history of the Agnus radio station (of the Reformed Church), from its beginnings, with low technical apparatus, until today, where a brand new and functional studio awaits the life- and religion-related conversations.

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Unitárius egyházi irodalom

Author(s): János Pál / Language(s): Hungarian Issue: 4/2017

The author, a church historian and Unitarian pastor, in his research gathers data about the main Transylvanian Unitarian central and local publications.

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Visszaszoruló műfajok és műsorok a rádióban

Author(s): Edit László Erdei / Language(s): Hungarian Issue: 2/2007

This article traits the transformation of the genres of the radio emissions, the mutations of the programmes due to the social transformations.

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Intézményesülő sajtótörténeti kutatás

Author(s): Gábor Győrffy / Language(s): Hungarian Issue: 2/2007

This article presents the scientific Romanian review, the Revista Românãde Istoria Presei and the impact of this to press historiography. Revista Românã de Istoria Presei. Fõszerkesztõ conf. dr. Marian Petcu. Kiadja a Román Sajtótörténeti Egyesület.

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Sajtó- és kommunikációelméleti folyóirat a román sajtópiacon

Author(s): Klára Buzogány / Language(s): Hungarian Issue: 3-4/2007

This article presents the Revista Română de Jurnalism şi Comunicare (Romanian review of Jornalism and Communication), 2007/2-3.

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DEMOKRATSKI POZIV KOMUNIKOLOGIJE

Author(s): Pavao Novosel / Language(s): Croatian Issue: 01/1991

The relevance of communication science as an interdisciplinary study of the phenomena of communication can be deduced from the fundamental condition of the contemporary world. Its characteristics feature is the all involving flow of goods, people and ideas, as well as a tendency towards an increasing democratization of relationships, namely towards the possibility for individuals and groups to make decisions concerning their future without outside intervention.

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