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IMPACT OF HEDONIC AND UTILITARIAN SHOPPING MOTIVE ON ONLINE PURCHASE DECISION

Author(s): A. Varadaraj,D. CHARUMATHI / Language(s): English Issue: 11/2019

The change in technological area all over the world has changed the concept of information and communication. The use of internet for commercial purposes gave rise to the existence of the electronic commerce (e-commerce) phenomenon. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The study focuses on the impact of hedonic and utilitarian motives on the consumers buying behaviour towards online shopping. Questionnaire was used to collect the primary data. The sample size of the study was 125 and the sample design adopted was convenience sampling. This paper tried to find out the impact of hedonic and utilitarian motive on the consumer buying behaviour towards online shopping and gives suggestions to improve the same.

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THE CROSS BORDER MIGRATION IN THE CONTEXT OF COOPERATION BETWEEN THE EUROPEAN UNION AND THE REPUBLIC OF MOLDOVA

Author(s): Valeriu Sainsus / Language(s): English Issue: 11/2019

The cross-border migration is a large aspect of migration process in context of increasing mobility. Studies on this migration segment are modest, there is an information gap to deepen knowledge and insight into the nature, impact and factors that inhibit or stimulate cross-border migration, but includes more types of migration on both sides of the border.

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The Role of the BRICS Countries in the Geographical Distribution of the World Trade

Author(s): Diana LESNIC,Rodica Crudu / Language(s): English Issue: 12/2019

Today there are changes in the models of the world economy, the increased role of developing countries on global arena and within international organizations, power shifts to developing world. The recent growth of emerging economies, mainly represented by BRICS has established a new path for international economic relations, by creating a solid counterweight to the global economic players, such as US and EU. This article provides some clues how BRICS countries influence upon international trade and what role do they possess in the global distribution of trade flows.

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The Evolution of Economic Relations Between the Republic of Moldova and the European Union in the Period of 2007-2018

Author(s): Diana PERJU,Rodica Crudu / Language(s): English Issue: 12/2019

This paper analyses the evolution of economic relations between the Republic of Moldova and the European Union during 2007-2018, assessing the main achievements made by the Republic of Moldova in the realization of its "European dream", as well as the major challenges that it faces in cooperation with the EU. The analysis includes a short history of relations between the parties, indicating the most important events that occurred during 2007-2018; the impact of the EU-Moldova Association Agreement, including DCFTA, upon economic development of the Republic of Moldova; the results of financial assistance offered by the European Union in different sectors of Moldovan economy, as well as the main challenges occurred in cooperation between the parties. Additionally, the paper provides an overall picture of the energy sector of the Republic of Moldova, as one of the greatest priorities for the country and presents the main strengths, weaknesses, opportunities and threats of it. The methodological base of the paper consists in the analysis of applicative methods, quantitative and qualitative research analysis, analysis of various documents that help to study in details the evolution of relations between the countries and formulate conclusions regarding the investigated topic. The study concludes that the relations between the Republic of Moldova and the European Union evolved a lot in the period of 2007-2018, but nevertheless, in order to close the ties between the parties there is a need for the Republic of Moldova to work hard on its reform agenda and solve the major problems that it faces.Keywords: Republic of Moldova, the European Union, the EU-Moldova Association Agreement, DCFTA, evolution, energy, achievements, challenges.This paper analyses the evolution of economic relations between the Republic of Moldova and the European Union during 2007-2018, assessing the main achievements made by the Republic of Moldova in the realization of its "European dream", as well as the major challenges that it faces in cooperation with the EU. The analysis includes a short history of relations between the parties, indicating the most important events that occurred during 2007-2018; the impact of the EU-Moldova Association Agreement, including DCFTA, upon economic development of the Republic of Moldova; the results of financial assistance offered by the European Union in different sectors of Moldovan economy, as well as the main challenges occurred in cooperation between the parties. Additionally, the paper provides an overall picture of the energy sector of the Republic of Moldova, as one of the greatest priorities for the country and presents the main strengths, weaknesses, opportunities and threats of it. The methodological base of the paper consists in the analysis of applicative methods, quantitative and qualitative research analysis, analysis of various documents that help to study in details the evolution of relations between the countries and formulate conclusions regarding the investigated topic. The study concludes that the relations between the Republic of Moldova and the European Union evolved a lot in the period of 2007-2018, but nevertheless, in order to close the ties between the parties there is a need for the Republic of Moldova to work hard on its reform agenda and solve the major problems that it faces.

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Assimilation of the Western model – strategic contribution to the building and strengthening of the Republic of Moldova state

Author(s): Aurelian Lavric / Language(s): English Issue: 13/2019

The problem of the building and consolidation of the Republic of Moldova state is closely related to the models that government and society adopt, assimilate and implement in order to achieve the desired results. It is a problem of mentality and approaching. Building the wealth of the nation and strengthening the power and prestige of the state on the international arena are directly dependent on the assimilation and implementation of the successful formulas of the rich and powerful states. As an example for the Republic of Moldova, EU Member States can serve. It is an important advantage for Moldovan nation the proximity to EU community. Using the comparative advantage, identifying and raising awareness of the factors that can lead to the well-being and their use – here are some of strategic objectives for the Moldovan government, regardless of its political affiliation – the name of the party – and of the ideological coloratura. The Western path of economic consolidation and building of an open, competitive society must be a major goal, because following this path represents a strategic contribution to the building and strengthening of the state of the Republic of Moldova. The fact that the EU is open to help Moldova on this way is an invaluable benefit. Such examples as China or “East-Asian Tigers” – states like Singapore and others, which implemented advanced Western approaches – represent a clear argument for Moldova to develop its economy in an innovative and competitive way, in order to consolidate the society and the state.

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Internal fight for power, external forces for development-analyzing Moldova’s case

Author(s): Laura Baciu / Language(s): English Issue: 13/2019

This is a theoretical article and aims to analyze in a brief manner the development situation of Republic of Moldova, a country that seeks to create the proper setting for economic growth, political agreement, respect of the human and civil rights, advancements in the relations with neighbours and the European Union. The research is a qualitative one, based on the existing statistics and tries to explain the challenges of this country since it’s internal and external politics are depending on the major players from the east(like Russia, it’s most powerful neighbour, Ukraine, The Caucasian countries etc.) as well as on the major player of the west(like EU or United States of America). Not being fully equipped for dealing with the negative effects of social and economic crisis, Moldova relies on European programmes that can reduce an asymmetric development caused by a political system of win-loss situation, an economic system of struggle for enterprises, a soft power not entirely established and a civil society that can be easily manipulated. The result of this research is that while the internal context is a continuous fight for power, there are external forces that want to develop this nation. One future aspect that is interesting to look up to is how can Republic of Moldova to use the know-how from the outside in order to increase the know-how from the inside.

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Competenţele profesorului în şcoala contemporană Europeană

Author(s): Vergina MOGOȘAN / Language(s): Romanian Issue: 13/2019

Lucrarea de faţă îşi propune să arate rezultatele cercetării întreprinse cu privire la competenţele psihosociale ale profesorilor din învăţământul preuniversitar în anul şcolar 2018-2019, la un număr de 200 de profesori din 9 şcoli din România, nivel

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Търговската несъстоятелност - правни и счетоводни аспекти

Author(s): Stanislava Pancheva,Diana Petrova / Language(s): Bulgarian Issue: 1/2018

The present study examines the nature of commercial bankruptcy, through the prism of accounting, analyzes the stages in which the court proceedings pass and the accounting procedure for its realization, and outlines the specifics accompanying the process of its termination in the enterprises. The aim is to reveal peculiarities and problems, as well as opportunities for their acceptable solution.

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Преходът от традиционен към дигитален маркетинг - възможност за усъвършенстване на маркетинговата дейност на компаниите

Author(s): Nadezhda Dimova / Language(s): Bulgarian Issue: 1/2018

Changes and dynamic changes in the business environment, in consumer behavior, in the behavior of competitors are the driving forces that modify and shape the contemporary look of marketing activity. Digitization is our future and it will be crucial for successful marketing strategies. Regardless of which side of the barrier we are going to be – whether marketing managers or ordinary users, we must and must comply with new technologies that will become increasingly sophisticated and increasingly interesting. They will in turn specify the creation and implementation of new and modern marketing strategies that will provide growth and development for companies.

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Клиентска стойност

Author(s): Ivan Boevsky,Angel Sarov / Language(s): Bulgarian Issue: 1/2018

As business organizations and scientific and academic thinking are constantly searching for adequate concepts and practical solutions to address current challenges facing business organizations. In this regard, customer value quickly gained popularity and became one of the dominant concepts in the academic literature and business practice. Despite this fact, surprising to many, but not to the team that developed the current publication, that there is no consensus on defining the concept of customer value, and there is no common, uniform definition for it. Even very often in the realization of scientific and practical studies related to customer value, no attempt is made for an explicit definition. It comes to the situation that customer value is one of the most commonly misinterpreted, misplaced and ambiguous notions in science and practice. The reasons for this are many and in this regard we seek to answer a number of research questions, the main ones being: What is customer value? Who, where, and how does it create customer value? In addition, we review the most commonly used metrics of client value.

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Укриването на данъци пряко следствие ли е от размера на ставките?

Author(s): Emil Kalchev / Language(s): Bulgarian Issue: 1/2018

Tax evasion is a serious problem for every country. It is believed that by lowering tax rates this problem can be overcome. Does this idea unambiguously support the economic theory? Or is tax evasion a phenomenon that is rooted in a much wider range of money? This article will look at the baseline economic discussion on this issue, and more thoroughly outline the “classic” quantitative model of tax evasion. It makes it clear that evasion of taxes is not directly dependent on the size of tax rates. Consequently, the public discussion based exclusively on this factor is one-sided and does not affect this phenomenon in full, which is a prerequisite for it to remain barren.

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Глобалните икономически рискове: Мит или реалност?

Author(s): Irena Nikolova / Language(s): Bulgarian Issue: 1/2018

Global economic risks have impact on the various participants by changing their environment. The debt crisis from 2010 and the high external debt in some countries have increased them. The global economic risks, the external government debt and the possibility for a new debt crisis are presented in the paper.

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Мястото на България на пазара на електрическа енергия на ЕС

Author(s): Eduard Marinov / Language(s): Bulgarian Issue: 1/2018

The study discusses the trends on the EU electrical energy market and compares them with the dynamics of electricity production, consumption and trade in Bulgaria. The first section analyses the global trends in electricity production, consumption and trade. The second section presents the electrical energy market in the EU paying special attention to the geographic distribution of production, consumption, exports and imports and to the impact of the global crisis on the individual countries’ positions regarding their electricity trade balance. The final section draws out Bulgaria’s place in the EU through a comparative analysis of the country’s dynamics of electrical energy production, consumption and trade compared to the trends observed in the EU.

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Бюджетирането като инструмент на финансовото планиране на предприятието

Author(s): Ralitsa Dimitrova / Language(s): Bulgarian Issue: 1/2018

The article discusses the budgeting process as a vital component of an enterprise’s control system through which management successfully plans, coordinates, and controls the implementation of the organization’s goals. The total (master) budget, which coordinates the functions of all units in the enterprise and its components – the operating and financial budgets are presented. The evolution of the budgeting approaches in the enterprise is followed by examining the advantages and disadvantages of the individual budgeting approaches. As a result, a multi-budget approach has been proposed combining the strengths of individual approaches.

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Методика за оценка на ефективността в сделки по сливания и придобивания (на примера на "Агрия груп холдинг" АД и "Кехлибар" ООД)

Author(s): Ralitsa Dimitrova,Kaloyan Stratiev / Language(s): Bulgarian Issue: 1/2018

The article is based on the many studies on the efficiency assessment in merger and acquisition transactions. It examines the effects of the acquisition of “Kehlibar” OOD by „Agria Group Holding“AD. A methodology is presented for establishing the strategic efficiency of the target company by a Spеаrman ranging correlation coefficient; the capital market reaction to the acquisition announcement has been investigated; the Net Margin Effect was determined by the EBITDA margin and the synergy of the transaction was estimated.

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Оптимизиране производствената структура на земеделско стопанство

Author(s): Angel Sarov,Krasimir Kostenarov / Language(s): Bulgarian Issue: 1/2018

Optimizing the activity of manufacturing enterprises by using mathematical models is a standard industrial process. The application of mathematical techniques to optimize farm processes is not well known in the country’s practice. In the present study, a theoretical mathematical model for optimizing the structure of production in a selected farm which operates in a mountainous region is applied. In its production structure there is a mixed plant breeding specialization. The aim of the proposed theoretical model is to optimize the gross margin and to allocate optimally the available resources according to the imposed restrictions.

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Образът на туристическите дестинации през призмата на туристическите възприятия, мотивация и удовлетвореност

Author(s): Stefania Temelkova Temelkova / Language(s): Bulgarian Issue: 1/2018

This article studies the impact of tourist perceptions, destination image and satisfaction on tourist loyalty; to analysis the components, attributes and factors influence of the tourist perception and destination image; to examine the attributes of tourist satisfaction and to expose the determinants of destination loyalty. Tourism Destination Image through the prism of tourism perception, motivation andSatisfaction

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Дизайнът като стратегия в управлението на търговската марка: Практики при IKEA

Author(s): Dimitar Trendafilov / Language(s): Bulgarian Issue: 1/2018

The expand of the coverage of brands from mere marketing tools to intangible assets of higher value and strategic significance for companies inevitably has leaded both to development and some complications in their protection as objects of intellectual property protection. Currently, from management perspective, it is hard to say which approach is more important in terms of gaining competitive advantages: name registration, particular geographical indications registration, know-how defense or design/s registration. This article scrutinizes a particular example in this train of thoughts – a practice of IKEA, that is design-driven both ‘philosophically’ and on the corporate and production level.The challenge before the Swedish giant is even bigger since it strives for creating comfort, consumer experience and desire for next purchase without losing its traditions and initial business formula. For the purpose of the analysis, an expert research has been conducted, whose focus has been put on the number and type of registrations that we could find by searching in the data bases of World and European intellectual property organizations, as well as in some local bases – Bulgaria, Sweden and USA.

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Необходимост от развитие на банковия маркетинг

Author(s): Nadya Nenkova / Language(s): Bulgarian Issue: 1/2018

The main tasks of this study are focuses on presenting and analyzing the factors that determine the necessity of development of the banking marketing. In this context, a definition of the term “banking marketing” has been defined, considering its objectives, functions and specific features. Attention is also paid to the specific features of banking products (services).

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Сравнителен анализ на бизнес средата в България в условията на членство в Европейския съюз

Author(s): Borislava Galabova / Language(s): Bulgarian Issue: 1/2018

In this paper an attempt for comparative analysis of the business environment inBulgaria is made for the period 2007–2017. The main aim is to monitor and analyze its conditionand to make appropriate conclusions on what level has been achieved over the past years in thecontext of the Bulgarian membership in the European Union. The current situation and dynamicsare assessed through critical review of different indicators. The purpose is to determine whetherprogress has been made in this important economic aspect. In the study are used the methodsof analysis and synthesis, induction and deduction, analogy, abstract and summary. The most recentdata, which is officially published by significant national and international organizations andinstitutions, is analyzed. On this methodological basis are made relevant conclusions of the currentstate of the business environment in Bulgaria.

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