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Рекламный телетекст в зеркале интертекстуальности и интердискурсивности

Author(s): Nadya Cherneva,Boryana Tencheva / Language(s): Russian / Issue: 4/2021

The following article explores the usage and transformations of various connotative units in the contemporary Bulgarian and Russian TV advertisement discourse. The role of precedent phenomena (precedent texts, precedent statements, precedent names, precedent situations) is defined in the mirror of intertextuality and interdiscursivity. The theoretical part of this work includes different definitions, on the basis of which the linguocultural units (from classical literature, fairy tales, movies, lyrics of songs, sayings, phraseology, statements of famous people and advertisement) in both languages are grouped according to the classification advanced and their sources of origin and modifications. The different types of structural and semantic changes in their combinations are studied.

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Реториката и езиците на литературното образование

Author(s): Evelina Nikolova / Language(s): Bulgarian / Issue: 1/2014

A starting point of this discussion is the death of the rhetoric proclaimed by philosophy. Since it seems to be the death of the republican art of eloquence itself, which is that grid through which the ideas of Subject, Language and Power escape through, and which forms, according to Roland Bart “a unified network, an artifact, which will allow us to see rheto¬ric as a skillfully assembled machine, a scheme of operations, “a programme“ producing discourse”. Confirming the power of the probable but convincing argument is also the literary educational discourse, produced by the complicity of rhetoric and literary history: logorrhea, where everybody speaks but literature is silent.

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Рецепцията на българската политическа реч от студентите чужденци

Author(s): Vladislav Milanov / Language(s): Bulgarian / Issue: 4/2020

The article presents the conclusions of a scientific experiment conducted with foreign students at Sofia University “St. Kliment Ohridski”. In extracurricular classes, students observe and analyze the speech of Bulgarian politicians and must prepare a scientifically based commentary on their verbal and nonverbal behavior, comparing it with the political situation (politicians and political speech) in their own countries. The object of scientific analysis in this text are the conclusions related to language aggression in public speech, the dynamics of language processes and in particular the discrepancies between the literary normative complex (which for foreign students is leading and representative) and the trends set by usus as parallel language models. Important markers accompanying political communication such as representation, speech readiness, appropriate uses, and the ability to switch language codes are also considered.

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Речеви стратегии и пандемията от COVID-19

Author(s): Gergana Dacheva / Language(s): Bulgarian / Issue: 2/2022

The interest in monitoring and analyzing the speech messages in the context of the coronavirus pandemic is due to two hypotheses related to the responsible Bulgarian institutions, some medical workers and media. The first is that they do not have enough knowledge and skills to select and direct useful and correct information in crisis situation. The second hypothesis is that they do not present appropriate mechanisms for the formation of socially useful behavior in moments of required mass mobilization in a certain direction. I look for a reason for both hypotheses in the media messages related to the pandemic. That is why in this article I make the comparison between two French and two Bulgarian newspapers, as the excerpted material was taken only within one day, something like a snapshot. The comparison shows that the French have a unified speech strategy for reaching the reader and forming public opinion, while in the Bulgarian ones it is partially or completely absent.

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РЕЧЕВОЙ ЭТИКЕТ УЧИТЕЛЯ РУССКОГО ЯЗЫКА – ЭЛЕМЕНТ УПРАВЛЕНИЯ ДИДАКТИЧЕСКИМ ПРОЦЕССОМ

Author(s): Andrzej Szydlak / Language(s): Russian / Issue: 1/1991

In his article the author speaks about linguistic etiquette of the teacher of Russian and its role in controlling the didactic process. The author analyses the functions of linguistic etiquette at the Russian lesson (phatic, imperative and regulative) and also ways of their linguis­tic realization.

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Роль международных сравнительных исследований в развитии Казахстанской системы образования

Author(s): Zhanbol O. Zhilbaev,Lyalya Sarkytovna Syrymbetova,Bakhytgul Asylbekovna Zhetpisbayeva,Meiramgul Asylbekovna Zhetpisbayeva,Gulden Nurmambekovna Akbayeva / Language(s): English / Issue: 4/2016

Kazakhstan's education system, like many other countries in recent years takes part in international comparative studies. As it is known, to improve the quality of education it is necessary to carry out continuous monitoring of the status and trends of its development, objective and adequate assessment of educational achievements of students. Especially it is important at the secondary level, laying the foundation for their further personal development and civic formation. Kazakhstan participation in the PISA study, TIMSS, PIRLS is dictated by a number of factors that lead to the need for reform the control and the evaluation of the education system: the integration of Kazakhstan education system into the world educational space, the implementation in Kazakhstan principles of the Bologna process, the need to introduce international quality standards of education and control of the results, changes in the content of education, the construction of the Kazakhstan education quality assessment system.The results of these studies indicate a slow and zigzag advancement of Kazakhstan's education to improve the quality of teaching functional literacy of students. In this article we try to find out some of the reasons that the results obtained are still below the OECD (Organization for Economic Cooperation and Development) average. In this regard, among the many factors of success/ failure of Kazakh students in solving problems of TIMSS (Trends in Mathematics and Science and Study) and PISA (Programme for International Student Assessment), we have identified the nature of study materials that tend to systematically set out in textbooks. Based on this, we analyzed the content of a number of textbooks in mathematics, chemistry and biology for the presence of these tasks, aimed at forming functional literacy of students. We believe that in the mathematical and natural scientific competences of students the functional literacy in a dominant position. This starting position for our study is connected with the fact that over the years, Kazakhstan is focused on the transition from knowledge-centered education to competency paradigm of learning.This allows more clearly define the goals of modern education policy, commensurate rate of educational progress in the world and in their own country, to track changes in the level of students' literacy in Kazakhstan over time to evaluate the factors that influence the results and the effectiveness of training and help in formulating recommendations and strategies to reform the education system in Kazakhstan.

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Роль невербальной коммуникации в межкультурном и транскультурном общении: сравнительно-сопоставительный аспект

Author(s): Gulmira Kazhigalieva,Lyazzat Alekeshova,Nurgul Kairlieva / Language(s): Russian / Issue: 3/2019

The article deals with the problems of learning the language of nonverbal communication as an important component of the process of learning the language and the formation of intercultural competence. The role and importance of non-verbal means of communication in the activities of the teacher, identifying opportunities for their use in teaching, the lack of development of problems in the methodology determines the relevance of the chosen The article deals with the problems of learning the language of nonverbal communication as an important component of the process of learning the language and the formation of intercultural competence. The effectiveness of any communication contacts is determined not only by how well the interlocutor understands the words or other elements of verbal communication, but also by the ability to correctly interpret visual information. Non-verbal communication is the oldest form of human communication, since historically non-verbal means of communication have evolved earlier than language. Experience shows that when learning languages, it is necessary to pay attention to the interpretation of non-verbal means of communication as a basis for understanding foreign language. At present, it has become necessary to create textbooks containing materials and exercises for teaching the interpretation of non-verbal and paraverbal means of communication aimed at the formation of intercultural competence. The role and importance of non-verbal means of communication in the activities of the teacher, identifying the wide possibilities of their use in teaching, the insufficient development of the problem in teaching Russian language methods determine the relevance of the chosen theme.

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Ролята на интерактивния бинарен урок в обучението по български език като чужд

Author(s): Margarita Dimitrova,Teodora Todorova,Vasil Dimitrov / Language(s): Bulgarian / Issue: 6/2021

The conducting of an experiment on the role of the binary interactive lesson with the participation of a research associate from the Bulgarian Academy of Sciences (BAS) has an extremely important part in the learning process. The lesson is about getting to know the role of the natural products in our health. The main objectives of this interactive binary lesson are: expanding and improving of the grammatical knowledge and development of specialized language skills in Bulgarian of our medical students by including them in innovative formats to increase their communicative competence; introduction of pseudo-communicative tasks with particular speech actions, repetition of phrases and creation of own short dialogues, communicative exercises for building complete and bigger dialogues and narrative texts; utilizing teamwork for creating situational compositions, transformations and psychological testing for measuring the parameters of readiness for working in a team, mutual respect, trust, mutual assistance, responsibility in a multicultural environment. In this manuscript we offer the specifics of an interactive lesson about the role of natural products and health realized with foreign students. We specify the opportunities for language acquisition orally and in writing in accordance with the indicated levels of competence of the European Language Framework. We take into account the possibilities for the application of interactive in parallel with the traditional methods and tools of work, so as to achieve the development of creative thinking in a foreign language for students, as well as the improvement of communicative skills for professional realization.

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Ролята на компютърно-опосредстваната комуникация за постигане на целите на родноезиковото обучение

Author(s): Snezhana Georgieva / Language(s): Bulgarian / Issue: 1/2017

The article relates the aims of education in Bulgarian in secondary schools with the expected results - knowledge, skills and features for three groups of competence - socio-cultural, linguistic and communicative. Computer-supported communication has its advantages in the educational discourse in Bulgarian language. The article suggests educational methods for two models. The first one is based on the speech practice of students, and is connected with their participation in computer-supported communication, while in the second one the success of didactic tasks depends on the computer-supported communication among students.

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Ролята на преводача като културен медиатор: предаване на думи от хинди на български език

Author(s): Elena Georgieva / Language(s): Bulgarian / Issue: 6/2016

The current article focuses on two main tasks: linguistic – to draw out the basic principles of rendering Hindi words into Bulgarian language, as well as culturological – to show the importance of a translator’s mission and his role as an intercultural mediator. Apart from the phonetic and phonological aspect of the matter, the article refers also to the clearly semantic point, related to the way of incorporating words and terms in a text’s integrity, no matter if it is a translation or any written work, related to Indian culture. The survey is based on several publications of the department of Indology (Indian Studies) in Bulgaria and on the author’s book „Pen, Chocolate And Two Rupees“ (in co-authorship with Nikolay Yankov). The method is holistic and attempts to offer a comprehensive insight into the connection between languages while correlating it with the one between cultures, placing the translator’s personality in the centre of this relation.

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Руският куртоазен маниеризъм – авангарден блясък в постмодернистки контекст

Author(s): Magdalena Kostova-Panayotova / Language(s): Bulgarian / Issue: 1/2020

The article studies a phenomenon from the end of XX century in Russian poetry, which is distinguished by its own philosophy and the impulse to revive the refined vocabulary in Russian literature; to bring back to life the cult of beauty, personal life and pleasure, as opposed to the collectivist messages of the Soviet era and the cold breath of the totalitarian winter. The outward manifestations of the works of courtesy poets – the quotient polyphony, the travesties and mystifications, the sarcastic game of their poems – are very reminiscent of postmodern deconstruction. In our view, however, considering its ambition, message, and impulse, this phenomenon is a late avant-garde, realizing its aspirations in a postmodern interior. One of the most characteristic features of the late avant-garde, as well as the avant-garde of the 10s of the XX century, is the rebellious attitude of the spirit, the search for new horizons of meaning. The already known and established is rejected. The skepticism of this art is related to distrust of the adopted measures and categories, hence the negation of the laws, the affirmation of creative improvisation, of the work born in the act of reading. The claim of significance of the word in relation to the fate of culture and art is also preserved.

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Руският футуристичен взрив: заумът – провокация и идеолект

Author(s): Magdalena Kostova-Panayotova / Language(s): Bulgarian / Issue: 2/2019

This article focuses on poetry as a phenomenon of futuristic art. “Zaum” is not an invention of futurists. It exists as an adequate means of transmitting ecstatic states to the shamans, its spirites, its esoteric and religious function has been known since antiquity. For Kruchonich, as well as for a number of other poets and playwrights, such as I. Zdenevich, the opportunity is to avoid the wrong verbal meanings, the speech patterns, and speech parsing. It is a path to the emotionally-sensual sphere and sub consciousness of man. Since, in the art of futurists, it is important not to copy reality, but to validate one’s own being and creative activity. An instrument of such activity is deformation, overturning, breaking the form. Hence,mistakes are deliberately legalized and even canonized because the error creates a distracting effect and makes us see in the act of deformation the return to the poetic. Poetic poetry, of course, does not end its development in a natural way. It is forbidden, as is the incomprehensible art. In 1931, the OGPU brought an action against the Obiratels and A. Tuffanov for the sake of accusation, accusing them of subversive plans against Soviet power. Moody poetry resurrected in the 1950s, when poets such as Vladimir Kazakov, Henry Sapgir, Igor Choline, Sergey Siege, Rie Nikonowa gradually entered the literature. The return to the pre-cultural state to which the futuristic mind calls the simultaneous renewal of the world and art, the rediscovery of the lost unity between man and space.

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Русский филологический роман ХХI века: традиция, новаторство

Author(s): Alexey Manchev / Language(s): Russian / Issue: 6/2020

The article considers the genesis of the phenomenon of “philological novel” in Russian literature and the current state of the issue. The vectors of the development of the philological novel in Russian prose of the 21st century are identified. The interpretation of the novels “Roman s yazykom” and “Brisbane” in the context of the diffusion of literary theory into a literary text is given.

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Русский язык в современном мире

Author(s): Valeriy Efremov / Language(s): Russian / Issue: 4/2016

Various sociolinguistic changes (i.e. vulgarization, Americanization, the impact on the literary language of other substandard strata, etc.) have a direct impact on the evolution of the words describing the basic social and cultural concepts like ‘man’ and ‘woman’. The study of such nominations is possible to explicate both surface and deep transformation of modern language picture of the world and Russian linguistic mentality.

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Русский язык интернета: мемы и агрессия

Author(s): Valeriy Efremov / Language(s): Russian / Issue: 4/2017

At first the article is devoted to describing the specifics of Internet language per se. Secondly, it analyses the activities of grammar nazi in the verbal aggression aspect. As a result it is concluded that the main purpose of grammar-Nazis is to humiliate an opponent due to persecution on the grounds of his/her language and speech, but not to defend the purity and beauty of the native language. Moreover that aggressive verbal behaviour of the Russian grammar-nazi is a product of contemporary times and modern society.

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Русский язык современной России

Author(s): Lyudmila Verbitskaya / Language(s): Russian / Issue: 3/2016

Interview with Prof. Lyudmila Verbitskaya, DSc., President of the Russian Academy of Education

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РУССКОЕ РАЗГОВОРНОЕ СЛОВООБРАЗОВАНИЕ В ИНОСТРАННОЙ АУДИТОРИИ

Author(s): Rais Niyazovich Safin / Language(s): Russian / Issue: 5/2013

The paper considers the perception of derived words related to Russian expressive wordformation by foreign students. Analysis of literary translation is used as a research tool. The author defines special methods of rendering a word-formation meaning of derived adjectives and nouns in a typologically close language as well as determines the semantization strategy for the derivatives of this type in a foreign audience.

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Ръкописният българо-италиански речник на П. Маурицио да Кастеладзо от 1845 г.

Author(s): Mariyana Tsibranska-Kostova,Magdalena Abadzhieva / Language(s): Bulgarian / Issue: 5/2019

The handwriting Maurizio da Castellazzo‘s dictionary is likely to be the first survived Bulgarian-Italian Dictionary of the times of the Bulgarian Revival. It was created by a Catholic missionary, probably in Rakovski area, in purpose of getting familiar with the flock of believers. The dictionary is valuable with its concrete parameters of the interlingual symmetry in sounds, letters, meanings, idiomatics, but just as important is the contemporary Bulgarian worldview, fixed in and by the words, the material and the spiritual culture of Bulgarians, and the ethno-cultural identity of the Bulgarian Catholics.

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С песней весело шагать… (песенная технология как форма изучения РКИ)

Author(s): Denis Bukin / Language(s): Russian / Issue: 4/2016

The article defines the basic methods of teaching the Russian language with the help of songs. Different types of exercises for the realization of certain learning activities and the development of language skills are given.

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Сага за исландския език

Author(s): Yana Chankova / Language(s): Bulgarian / Issue: 1/2021

This paper seeks to answer the question whether the great wealth of Icelandic literature in the sagas and the Eddas of the 12th – 13th c. is accessible to modern Icelanders without special linguistic training and hence whether it is possible for a language to remain almost intact and impervious to changes for more than 7 centuries. The paper provides an ad hoc contrastive analysis of the main nominal and verbal grammatical categories in Modern Icelandic and Old Icelandic, while focusing on their morphological properties, and describes and discusses the similarities and differences ensuing from the analysis.

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