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My paper aims to analyse the consequences of an exclusively utilitarian education taught by Mr. Gradgrind in Charles Dickens’s novel Hard Times. At the same time this paper will bring forth Dickens’s solution to ameliorate the effects of utilitarian education: the attempt to unify the “wisdom of the head” with the “wisdom of the heart”, in order to attain a powerful bond between mind and feelings. Therefore, a better future of the education provided in Victorian schools lies in the hope of softening the hearts of the learned ones.
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The article deals with the challenges of managerial communication. The first part focuses on its characteristics. The evolution of management determined the occurrence of a specific form of managerial communication. This type of communication has become a real force, occupying a central place in the work of any manager. In the second part, I outlined the purpose and objectives of managerial communication. Also, managerial communication in any organization is subject to specific ethical rules, contained in the organizational culture, in the organizational policy and obviously in the ethics of employees from top management. Afterwards, I presented its functions and the communication inside the company between manager and employees and also inside a team. The last part focuses on strategies of communication at organisation level. The conclusion of the article is that managerial communication style is mostly influenced by the work style of the leaders with subordinates. The adoption of a particular style of communication depends on several factors such as: leadership skills and personality, competence and subordinates’ personality, leadership style practiced by top managers and organizational culture.
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The aim of this article is to examine the life history as a research method in the humanities and social sciences. It focuses on numerous insights into social change that life histories can provide while also exploring prominent challenges that can arise when applying this method. An example of a life history of a pensioner from Moldavia, Romania is presented in order to illustrate their potential. It describes labor she performed in agriculture, success she experienced raising a family and building a house, access she gained to various entitlements under socialism and sentiments she had about her life.
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The present paper sets out to analyze ways to make the recipients of ad messages develop wishful thinking. The focus lies on a somehow predictable advertising strategy, which combines the debate in ethnicity aspects and the advantages of the “objects of desire”: since the 90’s but especially in recent years, the cross-cultural setting in the Romanian advertising for German products is defined by the frequent use of the national stereotype, which turns out to be a rewarding seminar topic for both L1- and L2-learners of German. The external, international image of the Germans, for instance in Romania (“Fremdbild”) is remarkably favourable. Therefore, German products (mainly technology) traditionally speak of reliability, high/best quality, technological excellence or even of perfection.
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Without intending to be exhaustive, I have drafted here a brief presentation of the brand, of its features and evolution. We have to take into account the fact that today everything is bought and is appreciated according to the importance of its brand on the market. It is used to identify the product, it is a reason of its superiority and a guarantee of its authenticity and quality. Products have names, just like characters. A certain commercial heraldry is reached, given by brands whose names have become international. Nowadays the symbolic power of brands renders companies, the market and us dynamic. They can be neither ignored nor contested.
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The present paper provides insight into ways of crafting powerful political campaign images to convey specific messages to the electors. Essentially, there are two main reasons for studying visual imagery in the political field. First, we need to know what visual images are constructed while delivering the political message, and second we need to determine the effects of the images. Taken these aspects into consideration we will focus our attention on two important elements of visual images when political images are under scrutiny: production techniques and politicians’ nonverbal behavior cues (with emphasis on affect displays).
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The article is part of a research aiming at establishing the characteristics of the advertising discourse in French magazines published during the first decade of the 21st century. The same pattern is applied to analyse various magazines addressing various types of audience, namely the image, the brand and product name, the slogan writing techniques, the functions of the advertising text, the framework of enunciation, the traces of subjectivity in the discourse, the type of advertisement and the speech contract. Finally, the author makes some remarks on the universe of advertisements in these magazines and points out the characteristics of the advertising discourse of the first decade of the 21-st century as they appear in left politics magazines.
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This article presents the intricate relationship between university and society in the new context of social, cultural and economic changes. It highlights the roles and functions of the universities in the so-called knowledge society, taking into account the academic capitalism philosophy. The article also points out that the functions a university performs in our society are directly related to the adopted type of management and that universities should pay more attention in defining and implementing their mission.
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Sub-divided into 8 chapters which start from theoretical considerations toward a gradual close-up on the Romanian context and its own examples of innovative Romanian business organizations, the book documents a topic less present in the form of a consistent book in the Romanian managerial literature. As stated by the author herself “the departing premises for the book lies in the too loose use in the Romanian public discourse of the term ‘excellence’ as final goal to be accomplished for social development, a goal to which all organizations are constantly called upon to contribute and offer their best input”.
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Numerous arguments have been made in support of literature for language instruction of all types, including English for Academic Purposes (Hirvela, 1990). Extensive reading (Day& Bamford, 1998) is proposed to enhance reading fluency, vocabulary competence, and the enjoyment of reading. Both proposals seem promising for international scholars, increasingly required to communicate in English (Pérez-Llantada, 2012). In this preliminary study, an extensive reading approach involving literary texts was employed in English classes for EAL scholars. Results suggest that literature enhances classroom interactions, and extensive reading, after considerable orientation, did lead to an increase in reading outside of scholars’ specialized fields.
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Given that English is largely used as a language of high-tech environment, the current article is aimed at shedding light on the intercultural exchange which takes place between L1 and L2 within the “savoir” framework. Emphasis is laid upon “the savoir comprendre” category which is tightly related to interculturality. By contrasting data from English, French, German and Romanian, the paper is concerned with the learners’ need to develop new perspectives on foreign language learning through comparison. Thus the different conceptualization of the screw-bolt category in English, French, German and Romanian seems to be determined by cultural preferences.
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Both love and hate can be manipulated to the advantage of power, even when the citizens are subjected to poverty and famine. True or forced love is what dictators seek from their subjects, but situations differ a lot: although Ceauşescu’s authoritarianism was inspired by communist China and North Korea, specific details pertaining to Romanian reality and himself distinguish him from Asian dictators. Totalitarian states also need to foster hate against real or invented enemies, and are adept at selecting the types of enemies and hatred that serve their purposes.
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Robert Menasse – Ulrike Guérot: Európa választása Tanja Petrović: Európa és a Nyugat-Balkán Christian Moraru: Kétkedő vámpírok Romániából
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1960-ban történt vagy 1961-ben, minden esetre még az első Beatles-lemez megjelenése előtt, hogy elmentem szivart venni a nagyapámmal. Angliából jött át látogatóba Hágába. Tíz éves lehettem. Én Hágában születtem. Az apám holland volt, az anyám angol. Ha a nagyszüleim látogatóba érkeztek Hollandiába, az olyan volt nekem, mintha hírnökök jöttek volna egy tágasabb és fényesebb világból.
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„Albumjainkban és archívumainkban hogyan tehetünk gesztusokat annak irányában, ami elveszett és elfeledetté vált, a sok-sok élet felé, ami homályban maradt, ismeretlenül, amire nem gondol senki?” kérdezi Marianne Hirsch az utólagos emlékezet, a postmemory témájáról kiadott legújabb könyvében. Az elmúlt évtizedben számos kreatív válasz jött felszínre Törökországban azoknak az oszmán örményeknek a „homályban, ismeretlenségben, tudattalanságban maradt” életéről, akik úgy élték túl az 1915-ös mészárlásokat és halálmeneteket, hogy áttértek az iszlám hitre és török, kurd vagy arab nevet vettek föl. Bár pontos számadatokat nem lehet tudni, azoknak a számát, akik az iszlám hitre való átéréssel élték túl az 1905-ös népírtást, 200 000-re tehető. Ha ez a szám pontos, ebből az következik, hogy ma több millió olyan muszlim él Törökországban, aki valamilyen módon kitért örményekkel áll rokoni kapcsolatban (mint azok gyermeke, unokája, unokaöccse vagy húga, vagy házastársi ágon stb.). De a puszta számok nem elegendőek ahhoz, hogy megzavarják a mély nacionalista hallgatást.
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Írásom középpontjában a magyarországi örmény diaszpóra első rétegének recens identitás-megőrzésre irányuló kulturális stratégiái állnak – az a kulturális irányzat, amely napjaink vissza-armenizálódási folyamatának fő mozgatórugója, és amelyet én neoarmenizmusnak nevezek, a 19-20. század fordulóján kibontakozó, örményidentitásmentő armenizmus mozgalmára való visszautalásként, illetve ezzel a mozgalommal való nagy hasonlóságai miatt. Kulturális stratégiáknak nevezem ezeket a folyamatokat, mivel mindkettő valamiféleképpen egy diaszpóra-csoport kulturális identitásának megőrzését célozza – ennek kifejtésére azonban hadd térjek vissza később. Ahhoz, hogy megértsük ezeknek a kulturális stratégiáknak, örményidentitás-mentő mozgalmaknak a létrejöttét, illetve működésük szükségességét, először is érintőlegesen szólnunk kell a magyarországi örmény diaszpóra rétegeiről.
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Honnan tudjuk, mi Európa? Ránézünk a térképre felülről, és rábökünk az ujjunkkal: ez Európa! Egy piros filctollal még körbe is rajzolhatjuk, mi tartozik hozzá és mi nem, mintha Európa csak egyszerű anyag lenne, a tér egy meghatározott szelete – egy kiterjedés, konkrét forma. De Európa lehet, hogy valami más, nem csak egy olyan elem, amelynek megvan a maga hosszúsága, szélessége és magassága. Európa, hogy úgy mondjuk, mindennek ellenére, nem egy paralellepipedon.
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