Financial inclusion in Poland in the segment of young consumers
The objective of the research was to identify the dynamics and evaluate the determinants of the financial inclusion in Poland. The nationwide survey using the CAPI method was conducted on a sample of N = 1600 consumers aged 13-29. The data were analyzed using the social network analysis method and typological classification. The financial inclusion is more important than financial exclusion, which results in the increase of people having a bank account from 22% in the group of 15-16 year olds to 94% in the group of 26-28 year olds. Starting cooperation with a bank for the first time is most of all influenced by the supply-related factors and less influenced by the social- or demand-related ones. Half of the young customers of banks decided to use a bank completely on their own. It was less frequently suggested by their peers; and in isolated cases it was decided by the customers’ parents. The decisions to choose a bank have the characteristics of the EBK administrative model, less frequently of Howard-Sheth model, or J.N. Sheth’s. The bank is “inherited” from the parents. The young consumers are not a homogenous group. Four segments of consumers were distinguished as regards the attitudes towards the financial market.
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