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The paper analyzes key aspects of the Faculty of Philosophy role in branding of the University of Mostar. Initial topic is significance of higher education and development of the Faculty of Philosophy in the framework of the University of Mostar. Next chapters speak about interdisciplinarity of study programmes, educational reform, lifelong learning and project of dislocated studies and analyze following of globalization demands in education. Final chapters deal with attributes and values which the Faculty of Philosophy represents as a brand element.
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In the modern world information has become a weapon and media a battlefield. The most developed countries define national information strategies in order to provide “domination of full spectrum”. Impact operations, public diplomacy and strategic communication have a key role in formation of foreign public. Contemporary reference books which define conducting and management of information operations, media and psychological operations have been made on the basis of experience and operations lead by members of international forces in Bosnia and Herzegovina. The author gives an overview of the basic terminology, bibliographic overview of reference books for conducting contemporary impact operations and overview of theoretical and professional articles about information operations conducted in Bosnia and Herzegovina during the 1990s.
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Since many researches of the new media content have shown that there are much more readers’ posts than news stories, journalism ethics cannot be the starting point of the new media ethics because most communicators in new media are not journalists but receivers of messages who, when they want, become senders of messages. Journalists and ethics of news stories are not the biggest ethical issue in the new media but the readerscommunicators who have neither learned the ethics of journalism nor do they have any interest in learning it. Thus, it is necessary to raise the general level of media culture of all communicators, what could be possible if media culture, which is based on home upbringing, school, religious and human rights education, social morality, customs and general ethics, is set up on non media grounds.
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The paper discusses selected aspects of transparent relationship between communications and media culture. We start from the hypothesis that the significance and impact of the communication technology development were dominant in the development of contemporary media culture, but no less important in the growing of certain positive and negative consequences that this development implies. The aim of this paper is to a) show the cause-and-effect relationship between communication and media culture, which causes creation of new communications and new media and b) open some important issues related to “communication gap”.
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Religious media always draw a special attention. Its publishing has being followed and analyzed in a special way because of complex social state, different historical development and especially because of happenings in the last 20 years. The fact is that religious media are present, but not in the same way in all religious communities in BiH. Catholic Church, although a less numerous community comparing with Islamic and Orthodox, has the most developed and most numerous religious media. The reason for that is in the fact that Catholic Church has been following all the happenings and changes for hundred years and in accordance to those changes positions itself to media, their possibilities and risks they carry with themselves. The paper will give an overview of media situation in four religious communities in BiH: Catholic Church, Serbian Orthodox Church, Islamic community and Jewish community, without meta analysis of the content and messages.
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Considering the fact that the Republic of Croatia is very close to completion of negotiations for accession to the European Union and that Bosnia and Herzegovina also aspires to European integrations, it is interesting to see how these states’ legislations protect freedom of speech, freedom of expression, right to access information and is the media legislation adjusted to standards required for access to European integrations. The paper, however, shows how legislative acts of Bosnia and Herzegovina and Croatia, related to media, are positively adjusted to the legal acquisition of the European Union, the way in which provisions of the international legal acts such as the European Convention on Human Rights and Fundamental Freedoms, UN Universal Declaration of Human Rights and International Covenant on Civil and Political Rights are woven into the legislation of these two countries. Reviewing the legal acts related to media, it is evident that the legal protection of freedom of speech, expression, thought and freedom of media in general is protected adequately and in accordance with standards that are achieved in the most developed legal systems.
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The credibility of newspapers is an important indicator of the level of newspapers professionalism, but, at the same time it is a factor for creating modern public opinion as well. Commercialization and the race for profits affect the ethics and professional responsibility of the mass media. Newspapers, in that process, have to create its credibility on the criteria of truth, fairnes and balance. Newspapers in BiH function in a divided society. Many elements that directly influence on the level of their credibility could be seen in the content of newspapers. One of the biggest problems is the selective use of information sources consequence of which are value oriented articles.
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In the article the author described the ways and tools for efficient browsing and ranking of information on the Internet. The course of the Web browsing is described in detail. The functioning of browsing systems is explained and the core guidelines for efficient browsing are given. The author also described and explained in detail types of Web browsers. Evaluation of the information browsing results on the Internet is elaborated as well as the levels of Web credibility. The ways of /online/ contents analysis, citing and downloading information from the Web are also presented.
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Through the analysis of newspaper articles from two daily newspapers in Bosnia and Herzegovina released in Croatian language (Dnevni list and Vecernji list), we tried to show how women and women’s topics are represented in them. Critical discourse analysis tried to highlight the linguistic characteristics of such portrayal, especially vocabulary, but also some syntactic and semantic devices, showing possible ideological connotations of these texts. Such analysis can prove the ideology of power behind the newspaper articles, as the representation and the ways of presentation depend on the media policy creators. We have particularly pinpointed the parts and thematic units which offer stereotypical pictures of women. Finally, we concluded that there was no significant change in women’s portrayal in the press comparing to earlier research papers in Bosnia and Herzegovina of similar kind.
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The purpose of this paper is to present a pilot study on the usage of English words in Bosnian and Herzegovinian daily newspapers. The use of English words in Dnevni list is observed for the defined period in 2010. The results suggest a positive transfer of English nouns and the authors offer several explanations for their use.
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The author gives a theoretical framework for the state (political) Public Relations. Then he points to the state of the Public Relations profession in the European Union and Croatia. The author analyzes Public Relations in the state administration of BiH through research conducted in 33 public administration institutions in BiH. The results of the research indicate many problems faced by professionals in Public Relations. Studies indicate a clear path that Public Relations in Bosnia and Hercegovina should go in the future.
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Throughout the time almost all nations have formed their archetype of femme fatale who embodies vice, passion and lust. During the period of Romanticism femme fatale got a specific artistic dimension and specific features. All femmes fatales are of extreme physical beauty, mysterious and attractive. They are also intelligent, shrewd, witty and superior. However, the intrigue of their character lies in the ultimate contrast between their physical beauty and inner ugliness, almost demonic and diabolic. The Croatian 19th century novel was full of those diabolic women whose beauty and demonism were joined together. The subjectof our research are two specific characters of femmes fatales in the Croatian 19th century novel: Klara Grubarova from Goldsmith’s Gold by A. Šenoa and Laura from the novel At the Registry by A. Kovačić. Apart from possessing specific traits of femmes fatales, the characters of Klara and Laura are the most convincing female characters and action accelerators in both novels.
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In her work the author elaborated presentation of woman through photography with the emphasis on the way how men perceive women – that is the way women perceive themselves. Change in conditions of visual art was reasoned with numerous examples by means of erotic, fashion and social photography.
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The main media task is presenting of reality. It is a process of shaping and sharing a specific meaning within a culture. Following that thought it is clear that the prevailing view of women in the community greatly depends on the media presentation. The Gender Equality Law regulates and protects gender equality and guarantees equal possibilities to all citizens in public and private spheres of society and prevents direct and indirect discrimination based on sex. Full equality is based in all spheres of society in the area of education, employment, labor, social welfare, culture and media. Women associations exist just as implementation of their visions and ideas in the communities where they live and work. Women Community HDZ BiH “Queen Katarina Kosača” aims to promote gender equality as the main criteria of democracy, advocating for a better quality of life in the family which is the foundation of a happy and healthy society.
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This paper examines some important assumptions for women’s role in Italian media, as well as the necessity, i.e. possibility, for radical change in communicating at the global level. Italian editor Anna Maria Mori says that modern values of nowadays reflect in manipulation as showing “beautiful face” on television and in newspapers articles. Quantitative and qualitative representation of women in Italian media was researched through four most viewed television channels in the area of Italy and these are RAI Uno, RAI Due, RAI Tre and Mediaset. Amelie Broccoli researches shown that, according to the television appearance in all the media, women take eighty percent of television space. The author of the documentary named Women body, Lorella Zanardo, confirmed that television and film industry show Italian women as beauty icons, therewith that their femininity is shown through marketing, in order to profit from the beauty of Italian women bodies in the best possible way. Women managed, only with their appearance, to enrich the informative and communicative media networks.
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The paper deals with the phenomenon of the University branding or with problems of their identity and image management. The University of Zagreb is in the center of discussion. In order to reveal key elements which are the potentials for building the brand of this University in the future, the author has conducted three separate researches – research on the perception of the University of Zagreb in the Croatian public, among students and teachers of the University and among the potential future students (grammar schools and other secondary school leavers). The University of Zagreb, which in the last decade became conscious of the importance of the image management and started with developing their own public relations, meets with a couple of challenges. At the global level, the University of Zagreb is almost unknown, while in Europe it has a position of a significant Central European University. There are also intentions to place it on the position of a regional leader, but advantages of the University of Zagreb in relation to the competition in the neighboring countries are not well known. In Croatia it is recognized as the leading University, but due to its size, spatial, legal and functional disintegration and absence of continuous management of its own identity and communication, there is a considerable disunion within the University and its members. In spite of the fact that the University of Zagreb has a long tradition and undoubted quality, students and teachers of this University do not have the feeling of unity and affiliation to the University of Zagreb as a whole, because of what it is necessary to work on systematic integration of the University and creating the feeling of unity or in other words to work on strengthening the crown brand in which all the faculties and other members will be able to find its place.
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The authors analyze public relations at educational institutions with special reference to higher education. They point out significance of proactive communication. In order to conduct proactive communication, it is necessary to define the target public, establish relations with social community and media. Significance of successful public relations is reflected through making of the crisis communication plan and defining and implementing ethical principles. Only such public relations can be successful in use and contribute to better communication activity at the level of higher education institutions.
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Strength of university’s brand assists its graduates in entering and advancing in the labor market and their successes further strengthen the university’s brand. This cause and effect relationship can just be nurtured and enhanced by the world known universities while young universities have an imperative of creating it, maintaining it and developing it. In order to succeed in this process, it is necessary to know the factors which affect brand creation, from the characteristics, over identity, image and reputation to the brand itself. Case study of the University of Dubrovnik represents how young higher education institutions experience difficulties in establishing emotional links with their former students who graduated from their legal precedents which are no longer existent. Weak turnover rate in attracting alumni in alumni associations and even weaker numbers of participants in yearly social functions organized for alumni shouldn’t be taken as discouragement, but as incentive as the image is being created and brand is strengthened by understanding of theoretical premises and hard and many years long work which in the end results in benefit for both alumni and the university they graduated from.
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As the old journalist saying goes: “comment is free, but facts are sacred”. The paper will show the present situation in the relevant issue in the two daily newspapers in Bosnia and Herzegovina, written in Croatian, Večernji list and Dnevni list. The methodology applied was content based analysis, done within a period of two weeks, on a sample of fourteen issues of both newspapers, in January and February 2012, each with the first seven pages analyzed. The analysis is based on the number of texts and type of genre in which violations of the rules were noted, part of the text, text products and the most common expressions used in violation of the rules. The results show that the violation of one of the foundations of journalism is very common in the texts that fill newspapers’ front pages. Underlying causes of violations of this rule are numerous and they result in losing credibility, not only of newspapers and authors, but of the entire journalist profession as well. Yet there is possibility that the rule of necessity of separating comments from information could come back as a common practice in the Bosnian and Herzegovinian journalism.
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