Management Myths. A Critical View
Mity w zarządzaniu. Próba krytycznego spojrzenia
Keywords: dark side of business;product brand;image of an organization;charismatic leader;corporate cult;business organizations;self-realization
The book deals with the topic of myths in the relationship between a business organization and its employees and clients. They play the role of a tool with which organizations strive to subordinate stakeholders to suit their goals. The strength of this illusion turns out to be very effective, which is why it is often used in social life. But can the fact that many people succumb to the illusory power of myths be an excuse for those who cynically use it? The publication’s audience is a wide range of readers interested in the problems of contemporary civilization but primarily students and practitioners of management.
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