Acquisitions on the cable television market in Poland – conditions and perspectives Cover Image

Acquisitions on the cable television market in Poland – conditions and perspectives
Acquisitions on the cable television market in Poland – conditions and perspectives

Author(s): Wiesław M. Maziarz
Subject(s): Economy, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: cable television market; regulations of telecommunications market; acquisitions

Summary/Abstract: The aim of the article is to identify and analyze factors affecting the scope and scale of acquisitions on the cable television market in Poland. The article presents a research hypothesis: Conditions for the functioning of the cable television market in Poland determine the use of strategies to take over competitors as the basic route for the development of operators. The adopted goal and research hypothesis influenced the content of the article. Substantive considerations in the article began with defining the term of an acquisition. Next, the objective and subjective scope of the cable television market was discussed. The rest of the article refers to the specificity of the cable television market and its impact on the acquisition in this market area, with particular emphasis on the infrastructure character of the provision of services. The article ends with a discussion of the factors determining the scope and scale of acquisitions on the cable television market.

  • Issue Year: 28/2018
  • Issue No: 4/1
  • Page Range: 199-205
  • Page Count: 7
  • Language: English