Audiowizualność a leksykalna hipertrofia
Audiovisuality and Lexical Hipertrophy

Summary/Abstract: For the first time in the global media science, a lexical and hypertrophic concept in the audio-visual aspect is preliminarily outlined on the possible influence of words and their intensity on the film image. Based on the classic phenomenological theory of Roman Ingarden, who treats aesthetically valuable qualities, the author shows the capacity and links of words with media dramaturgy. The aim of the article is to show selected mutual conditions of language and audiovisuality, revealing their correlated dramaturgy in specific words despite the apparent lack of connection. The text illustrated with the examples, makes the readers aware of the fact that the language itself has both creative and analytical potential. The research material, which was referred to the phenomena present in the media space and indicated by selected researchers, is analysed in the light of phenomenology and structuralism. The research method depends on the sensitivity of the material and its axiological characteristics. The author proves this is the cognitive value of the article, when starting from the language, from its lexical and hypertrophic layer, one can build optimal audio-visual dramaturgy.

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