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Donald Trump and the twitter presidency

Summary/Abstract: With his election in 2016 as president of the United States, we can assert that Donald Trump ushered in a new era in American public life, in administration, in foreign policy and especially in political communication. What Franklin D. Roosevelt was to radio and John F. Kennedy to television, Donald J. Trump is to Twitter. The 45th president of the US broke from President Obama’s elitist, intellectual communication and introduced a simpler, louder, more troll-like style of communication in public. His Twitter account, which has almost 80 million followers, serves as his primary channel. During the 2016 elections, his Twitter profile functioned as a „prototype campaign,” an example of innovation merging with real-life practice in the world of politics. Equipped with this communications platform and style, he has created a communications space where it becomes impossible to not talk about him. Moreover, with his proactive and innovative approach, the president communicates directly with the American citizens, bypassing the filter of the media.

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