ADVERTISING –THE SOUL OF THE COMMERCE. FROM THE OFFER OF THE ECONOMIC OLTENIA PERIODICAL JOURNAL
ADVERTISING –THE SOUL OF THE COMMERCE. FROM THE OFFER OF THE ECONOMIC OLTENIA PERIODICAL JOURNAL
Author(s): Georgeta GhioneaSubject(s): Local History / Microhistory
Published by: Editura Academiei Române
Keywords: Craiova; inter-war period; advertisement; commerce; trader;
Summary/Abstract: The advertisement is the heart and the soul of the commerce, consequently, in order to draw the attention of the clients on the business, to keep the loyal clientele close, and also to gain new ones, the traders and the merchants resorted to advertisementsvery often, which had to suggest and address directly to the customer’s feelings. The messages that make the research corpus of the present study has an economic content and were gathered from Oltenia Economică periodical journal, a newspaper issued for 23 years (1924–1947), and the editorial staff used them for ensuring its financial independence
Journal: Anuarul Institutului de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor”
- Issue Year: 2020
- Issue No: XXI
- Page Range: 205-213
- Page Count: 9
- Language: English