Wizerunek I sekretarza Edwarda Gierka kreowany przez propagandę reżimu komunistycznego na łamach dziennika „Trybuna Ludu”
Edward Gierek as the Subject of Propaganda in Trybuna Ludu

Summary/Abstract: The work deals with the issue of analyzing the propagandaapproach of the figure of Edward Gierek in the newspaper Trybuna Ludu.Based on the analysis of press releases of the Trybuna Ludu from theperiod of the rule of the First Secretary of the Central Committee of thePolish United Workers’ Party in 1970–1980, an analysis of the content ofshaping the propaganda image of E. Gierek was carried out in the areaof economic policy of the Polish People’s Republic and evolution in thefield of image policy against the background of other First Secretariesof the Central Committee of the PZPR. The research problem adopted for the purposes of this article were the questions: What methods didEdward Gierek promote in the People’s Tribune? How was EdwardGierek created as the first secretary of the PUWP Central Committee? Inaddition, the author presented a brief description of Edward Gierek andhis political activity in the Polish People’s Republic in the 1970s.This article uses the method of content analysis, which the authorconsidered the most effective research method to address the subject,including in particular the presentation of propaganda mechanisms andpolitical activity of Edward Gierek as the First Secretary of the CentralCommittee of the PZPR in the 1970

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