Optimizarea politicii de distribuție la o societate comercială din domeniul agroalimentar
Optimizing the distribution policy of a commercial enterprise active in the agri-food sector

Summary/Abstract: Marketing techniques have over time been part of preserving large companies producing consumer goods.With the combined effect of raising living standards, commercial concentration and behavioral changes in household consumption, retail companies have grown more and more determined to implement a marketing strategy tailored to the specific nature of their mission. The whole sphere of social reproduction comprises four phases, namely: production, distribution, exchange and last but not least consumption. After its place and role, the distribution concept belongs to the third phase of social reproduction, i.e. the exchange, and is one of the components of the marketing mix which, as soon as possible, makes the product transferred from the production site to the purchasing place. In other words, the main task of distribution management is to put the goods in contact with potential clients in the right place and at the right time. How will future technologies, such as the internet of things, artificial intelligence, robots, blockchain, which are now developing, manage to change the supply chain? 94% of supply chain leaders say digital transformation will fundamentally change their management.

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