ANALYZING ROAD SIGNAGE COMPREHENSIBILITY AMONG DRIVERS IN LAHORE CITY, PAKISTAN
ANALYZING ROAD SIGNAGE COMPREHENSIBILITY AMONG DRIVERS IN LAHORE CITY, PAKISTAN

Summary/Abstract: Road signage is an important component of traffic safety and convenient driving. It is a substantial tool placed on roads which target multiple users and give awareness about traffic situation to prevent casualties. This research aims to analyze the road signage comprehensibility of drivers with twenty different signs in Lahore City, Pakistan. Five hypothesis are made to assess comprehensibility in relation to personal characteristics of drivers (gender, marital status, age, education and driving experience). Total 400 questionnaires were filled from active driving license holders of Lahore for comprehensibility analysis. The research also incorporates interviews from officials of public sector organizations involved in managing road signs in Lahore. The findings of the study shows that, there is a strong correlation of driver comprehensibility with age, education and driving experience. The analysis depict that 14% people had high comprehensibility, 68% on medium level and 18% drivers with low road signage comprehension for the selected signs. The research claims that road sign comprehensibility should be significantly improved in drivers for effective traffic management in the city. The recommendations in this regard includes, adding section of road signage in formulation of urban plans and considering it especially for new infrastructural developments, as an element of road safety. Intergovernmental cooperation should be enhanced and awareness raising workshops must be organized for both novice and regular drivers.

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