PR and Their Place in Integrated Communications Cover Image

PR и мястото им в интегрираните комуникации
PR and Their Place in Integrated Communications

Author(s): Mariya Ivanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: PR; integrated communications; communication policy; organization

Summary/Abstract: The conception of integrated communications (IC) gained popularity in the late 90s of last century. The aim of the IC is so to use the advantages of the elements that compose it – PR, media, Internet, etc., as to compensate for the deficiencies of the other. The main elements, approaches and principles are universal and applicable to every field in public life.

  • Issue Year: 1/2017
  • Issue No: 1
  • Page Range: 119-122
  • Page Count: 4
  • Language: Bulgarian