PR и мястото им в интегрираните комуникации
PR and Their Place in Integrated Communications
Author(s): Mariya IvanovaSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: PR; integrated communications; communication policy; organization
Summary/Abstract: The conception of integrated communications (IC) gained popularity in the late 90s of last century. The aim of the IC is so to use the advantages of the elements that compose it – PR, media, Internet, etc., as to compensate for the deficiencies of the other. The main elements, approaches and principles are universal and applicable to every field in public life.
Journal: Медии и комуникации на 21. век
- Issue Year: 1/2017
- Issue No: 1
- Page Range: 119-122
- Page Count: 4
- Language: Bulgarian