EDUKACYJNA I PROMOCYJNA FUNKCJA BBC W ZAKRESIE MEDIA LITERACY
THE EDUCATIONAL AND PROMOTIONAL ROLE OF THE BBC IN THE FIELD OF MEDIA LITERACY

Summary/Abstract: The article proposes a reflection on the experience of British Broadcasting Corporation in promoting media literacy which is defined as “the ability to access, understand and create communications in a variety of contexts”. While discussing the issue of media literacy in Poland, one is prompted to refer to the experience of public broadcasters in countries regarded as leaders in pursuing its objectives. The BBC seems to be a natural choice due to its leading position in the digital revolution of the British media system and its public mission to promote education and reading. The article presents an overview of selected projects committed to the promotion of media literacy among various social groups. The authors seek an answer to the following questions: 1) are these projects in line with the strategy for media literacy formulated by the BBC in 2013? and 2) what conditions would need to be fulfilled if such projects were to be implemented in Poland?

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