The archetype of the pathetic man, between objectivation and objectification Cover Image

Arhetipul bărbatului patetic, între obiectivare și obiectificare (I)
The archetype of the pathetic man, between objectivation and objectification

Author(s): Radu Stănese
Subject(s): Anthropology, Social Sciences, Communication studies
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: archetype; pathetic man; objectivation; objectification;

Summary/Abstract: The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just "trendy", the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.

  • Issue Year: 49/2020
  • Issue No: 1
  • Page Range: 55-75
  • Page Count: 11
  • Language: Romanian