A divat nyugati kánona a Next in Fashion valóságshowban
The Western Canon of Fashion in the Next in Fashion Reality Show)

Summary/Abstract: The article presents a critical and narratological analysis of a fashion design reality show produced by Netfl ix, Next inFashion, available since January 2020 through the company’s streaming platform. The main goal of the analysis is toinvestigate the statement according to which streaming platforms contribute to the internationalization and globalization ofcontent, a parallel phenomenon with the interest in local productions. In the case of the analyzed show, despite the diversifi edgeopolitical origins of the competitors, the designed garments are evaluated according to a western concept of fashion. Theinterest of the article resides in underlining the discontinuities between the competition series format and the representedsocio-professional realities.

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