Creativity to generate competitive ability arguments in small groups (experience of the case «7 bogatyrs») Cover Image

Творчество по созданию конкурентоспособных аргументов в малых группах (опыт проведения упражнения «7 богатырей»)
Creativity to generate competitive ability arguments in small groups (experience of the case «7 bogatyrs»)

Author(s): Olga Vladimirovna
Subject(s): Social Sciences, Psychology, Social psychology and group interaction
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: small group; group creativity; competitive ability; argument; self-presentation

Summary/Abstract: The article analyzes the results of research on creativity to generate effective competitive arguments in a small group. The respondents took part in the exercise «7 bogatyrs «, they were faced with the task of making arguments, conducting a self – presentation to win. Characteristics of effective competitive arguments: the consideration of the interests and needs of the person who chooses a winner; the advantages of own proposals, the disadvantages of competitors ‘proposals. The results of the study are of practical significance for economic psychology, especially for marketing psychology and for gender psychology.

  • Issue Year: 28/2020
  • Issue No: 1
  • Page Range: 164-174
  • Page Count: 11
  • Language: Russian