BIG BANG AND GLORY OF ECO-INNOVATIONS IN THE DIGITAL ERA
BIG BANG AND GLORY OF ECO-INNOVATIONS IN THE DIGITAL ERA
Author(s): Anna Zaušková, Monika RezníčkováSubject(s): Business Economy / Management, Energy and Environmental Studies, Human Ecology, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: digital marketing; eco-innovations; geolocation services; green marketing; mobile devices; mobile marketing; Slovak business entities; social media; SoLoMo marketing;
Summary/Abstract: Many relevant publications and research indicate a continuing threat to the environment and the environment in which we live. Implementation of ecoinnovations within individual business processes and activities seems to be the one of the possible ways to help change this state in the long term. The role of any business entity should be to contribute to sustainability and environmental protection, as well as to encourage their customers to do so. In the scientific contribution, the authors further analyse selected innovative tools of digital marketing communication applied in introducing ecological innovations in business environment. The authors also present partial results of the research conducted, in which companies operating in the Slovak business environment were questioned with the aim to determine the utilization rate of SoLoMo marketing tools within presentation of eco-innovations. These results are complemented and compared with the results of current foreign surveys in the study field.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 692-712
- Page Count: 21
- Language: English