Analiza fezabilității deciziei de investire într-un produs nou pe piața farmaceutică din România
The feasibility analysis of the investment decision for a new product in Romania’s pharma market

Case study - Antibiotics Iasi

Summary/Abstract: The implementation of new investment projects is the main engine of a company's development. In order to rigorously substantiate the investment decision, it is imperative to carry out a feasibility study, especially in the case of complex investments, with a high degree of risk, such as the one consisting in creating and offering to the market a new product. The company Antibiotice Iași, one of the strongest in the pharmaceutical industry in Romania and an important player worldwide, aims to expand production through a new technological line. This new production process aims to patent and manufacture a new assortment of cream, considered as an innovative product in the sector. To substantiate the investment decision, we used both classical methods of risk assessment and modern methods. This study also contains a basis for the financing decision considering the financial analysis conclusions and opportunities in the field.

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