DAVRANIŞSAL EKONOMİ KAPSAMINDA DEMOGRAFİK ÖZELLİKLERİN SAĞLIK HİZMETLERİNDE TÜKETİCİ KARARLARINA ETKİSİ: İSTANBUL İLİNDE BİR UYGULAMA
THE EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER DECISIONS IN HEALTHCARE SERVICES WITHIN THE SCOPE OF BEHAVIORAL ECONOMICS: A RESEARCH IN ISTANBUL
Author(s): Can Mete, Mehveş TarımSubject(s): Economy, Psychology, Health and medicine and law, Demography and human biology
Published by: Sage Yayınları
Keywords: Behavioral Economics; Healthcare Services; Consumer Decisions;
Summary/Abstract: The behavioral economy that emerged as a result of the criticisms directed to the classical economic theory explains that people cannot always be rational in their decisions; states that psychological, social and individual factors are also effective on decisions and even lead to mistakes in decisions. In this study; framing effect, sunk cost fallacy and mental accounting on the decisions about healthcare services, were investigated. The data obtained through a questionnaire applied to 726 participants in Istanbul, were analyzed in the SPSS 24.0 program. According to the results of the study; it was determined that gender, age, number of children, educational status and monthly household income, behavioral economics caused significant difference in healthcare decisions.
Journal: TURAN-SAM
- Issue Year: 12/2020
- Issue No: 45
- Page Range: 289-297
- Page Count: 9
- Language: Turkish