Wciąż CSR czy już PR? Praktyki przedsiębiorstw w zakresie wykorzystania greenwashingu w strategiach Społecznej Odpowiedzialności Biznesu (CSR)
Still CSR or Already PR? About Greenwashing Practices in Corporate Social Responsibility (CSR) Strategies

Summary/Abstract: Corporate Social Responsibility (CSR) is a modern management model, that enhances competitiveness and innovativeness of the company on the market. However, the rising interest in CSR may result in denaturing its quality and degrading the concept to the level of a Public Relations tool. One of the most common CSR- implementation mistake is to interpret the concept within the terms of corporate positive image creation. Thus, CSR is often understood as an element of PR strategy. In harmony with this conclusion, CSR seems to refer to Sustainable Development. However, it is not substantively linked to this concept. The paper indicates the worrying trend of applying greenwashing in CSR strategies.

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