Educational marketing - general considerations Cover Image

Educational marketing - general considerations
Educational marketing - general considerations

Author(s): Bianca-Simona Vente-Vuscan
Subject(s): Social Sciences, Education, Sociology
Published by: Editura Universul Academic (SC GOOD LUCK SRL)
Keywords: educational marketing; publicity; communication; institutional branding;

Summary/Abstract: Nowadays, educational marketing can be an exceptional way to develop an educational institution through an adequate articulation of publicity elements as mass-media communication, adapting promoting strategies or contouring an institutional brand that will help that the right image, vision and school principles to be promoted successfully and with positive effects among parents, students and the whole community.

  • Issue Year: 16/2019
  • Issue No: 2
  • Page Range: 40-47
  • Page Count: 8
  • Language: English