BEHAVIORISM AS A SPECIFIC DIRECTION IN THE CULTURE OF INDUSTRIAL MANAGEMENT Cover Image

БІХЕВІОРИЗМ ЯК СПЕЦИФІЧНИЙ НАПРЯМ В КУЛЬТУРІ ІНДУСТРІАЛЬНОГО МЕНЕДЖМЕНТУ
BEHAVIORISM AS A SPECIFIC DIRECTION IN THE CULTURE OF INDUSTRIAL MANAGEMENT

Author(s): Elena Yaroslavivna Kovalenko
Subject(s): Behaviorism, Social Theory, Sociology of Culture
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: behaviorism; mechanistic behaviorism; humanistic behaviorism; management culture; industrial management;

Summary/Abstract: The purpose of the article is a theoretical analysis of behaviorism as a specific direction in the management culture of industrial society. The methodology of research is the dialectical principle of cognition, sociocultural and historical approaches of the systems, fundamental positions of theory and history of management culture. The scientific and interdisciplinary methods of research are used: analysis and synthesis, induction and deduction, comparison, formalization. The scientific novelty of the obtained results is to identify the characteristics of bhavas, his mechanistic and humanistic varieties as a specific cultural trend industrial management. Conclusions. The essence of culture management is that human behavior is a reaction to external stimuli, choosing which to achieve the desired behavior. This mechanistic behaviorism, it ignores the inner state of a person, based on theory X of human nature and behavior, D-leadership, and Adam (hygiene) factors in the implementation work.

  • Issue Year: 2019
  • Issue No: 35
  • Page Range: 14-21
  • Page Count: 8
  • Language: Ukrainian