Українські національні мотиви в презентаційних плакатах
Ukrainian national motifs in presentation posters

Summary/Abstract: The purpose of the article is to develop the features of the presentation poster to a particular print edition by emphasizing and accentuation of national culture. Methodology. In order to achieve this goal, the following research methods were used: descriptive, comparative methods, functional analysis, systematization methods, the generalization of the research problem, specificity, used work on design and modeling. The scientific novelty consists in the study of the scientific research of the poster and its application in disseminating the culture of Ukrainian art through the presentation of a book edition of national orientation. Conclusions. To date, a presentation poster (or poster) is an essential element of outdoor advertising, which has definite advantages and laws of constructing under construction, based on harmony, accent, unity, opposition, and balance. At the same time, a presentation poster is one of the very active forms of popularizing any event or event.

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