Теоретичні аспекти створення та художньої подачі fashion-ілюстрації
Theoretical Aspects of the Creation and Artistic Presentation of Fashion Illustrations

Summary/Abstract: Purpose of Article. The research is related to the definition of the main theoretical aspects of the creation and the artistic presentation of fashion-illustration on the basis of the main techniques and reception used by designers illustrators analysis. Methodology. The methodology of the research is based on the methods of comparative and system analysis, classification, and typology. The great historical period is considered with system-historical and art-study methods of the research, which are based on the factography. Scientific novelty of the work consists in the generalization and systematization of theoretical ideas based on the concept of fashion-illustration, its performance techniques, and the specifics of the artistic presentation. Conclusions. A creation of fashion-illustrations is one of the leading directions in the fashion industry for the promotion of textile and light industry products. Materials, technique, and technology are an important part of the modern fashion illustration, which involves the research and systematization of the mentioned aspects. There are four types of techniques for their creation: traditional, non-traditional; computer; mixed, and two ways of creating illustrations using photos: the first - "technical" photomontage, which involves the unification of the scattered photographs into a collage with a separate drawing of any details on the tablet; the second is a creation of a pictorial illustration using the photo as a template. On the basis of fashion-illustrations analysis, three computer programs types of «digital painting» were created: «electronic illustration»; «electronic hyperrealism»; «electronic collage».

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