Холистичен подход при изготвянето на стратегии за корпоративно благополучие
Holistic Approach in Building a Corporate Wellness Strategy
Author(s): Denitsa AndonovaSubject(s): Economy, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: corporate wellness; holistic approach; strategic planning; workplace happiness
Summary/Abstract: This article analyses the tendency of implementing the holistic approach to corporate wellness strategies. Based on the guidelines of Corporate Health and Wellness Association and combined with observation and practical cases in companies the following article presents literature overview, trends, challenges and good practices in building a corporate wellness strategy and programs in Bulgarian companies.
Journal: Социално-икономически анализи
- Issue Year: 2019
- Issue No: 2
- Page Range: 143-148
- Page Count: 6
- Language: Bulgarian