Holistic Approach in Building a Corporate Wellness Strategy Cover Image

Холистичен подход при изготвянето на стратегии за корпоративно благополучие
Holistic Approach in Building a Corporate Wellness Strategy

Author(s): Denitsa Andonova
Subject(s): Economy, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: corporate wellness; holistic approach; strategic planning; workplace happiness

Summary/Abstract: This article analyses the tendency of implementing the holistic approach to corporate wellness strategies. Based on the guidelines of Corporate Health and Wellness Association and combined with observation and practical cases in companies the following article presents literature overview, trends, challenges and good practices in building a corporate wellness strategy and programs in Bulgarian companies.

  • Issue Year: 2019
  • Issue No: 2
  • Page Range: 143-148
  • Page Count: 6
  • Language: Bulgarian