A képfogalom új megközelítési irányainak megjeleníthetősége a médiaelméleti kutatásokban
The Appearance of Visual Images as Social Products and Tools of Communication in Media Studies

Summary/Abstract: The fact that people today live in the fl ow of visual images receiving more and more information from and through them,inspires researchers to redefi ne the concept of image putting more emphasis on its social and communicative functions. As faras either the author’s intention or the outcome is concerned, there are more and more pictures which can not be consideredworks of art, it is obvious that traditional art history can not be the only fi eld of studying images. Modern people’s relation tovisual images, which is mainly infl uenced by the media, alters their state of mind, and numerous issues are to be exposed inconnection with this alteration. This study is aimed at fi nding out what communication and media studies are obliged to doconcerning this so called pictural turn.

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