ДРУШТВЕНА ОДГОВОРНОСТ КОРПОРАЦИЈА
SOCIAL RESPONSIBILITY OF CORPORATIONS
Author(s): Jovan Babić Subject(s): Business Economy / Management, Evaluation research
Published by: Српско социолошко друштво
Keywords: corporate social responsibility; stockholders; profit; management; stakeholders; capitalism;
Summary/Abstract: The issue at stake in the article is corporate social responsibility. There are two rival theories regarding this issue. According to the classical theory managers are responsible to owners (stockholders) and their obligation is to pursue the goal of maximizing the profit. According to the other, stakeholder theory, the interests of all corporate stakeholders, all those affected by business, not only stockholders, must be taken in consideration. In the paper these two theories are subject of thorough ethical analysis.
Journal: Социолошки преглед
- Issue Year: 41/2007
- Issue No: 4
- Page Range: 445-471
- Page Count: 27
- Language: Serbian