ИДЕОЛОГИЈА И ДЕРИТУАЛИЗАЦИЈА ЈАВНЕ КОМУНИКАЦИЈЕ
IDEOLOGY AND DERITUALIZATION OF PUBLIC COMMUNICATION

Summary/Abstract: In this paper, the authors attempt to elucidate the historical and social conditions in which ideology emerged as a discourse that has participated in the process of deritualization of public communication. Relying on the traditional strongholds of the topic, on Habermas, Foucault and Gouldner, in this paper ideology is not understood in the traditional and dominant Marxist sense of the term as false consciousness or pathological speech. Authors start from the hypothesis that ideology is rational discourse but with limited reflexivity who along with science, technology and politics participated in the process of rationalization of the West and especially in the constitution of the public sphere of civil society. Also, the authors presume that ideology as a form of thought about the modern epoch and possibilities of rational reconstruction of the social world has failed to obtain autonomous field. That is one of the main reason why ideology not provide a clearer identity, nor as clear topical and relevant field of social sciences, with a clearer disciplinary identity. More in the form of a scattered and a diverse speech, ideology is regarded as a new grammar of thought that tends to deritualized old order of speech.

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