ГЛОБАЛИЗАЦИЈА КУЛТУРЕ И НОВИ ИДЕНТИТЕТСКИ ОБРАСЦИ
GLOBALIZATION OF CULTURE AND NEW IDENTITY PATTERNS

Summary/Abstract: This paper discusses the shaping of new identities within the culture of the global society. Culture is observed as a framework for the shaping of new identity patterns. The author draws particular attention to the globalization of culture and changes of cultural identities in various stages of the development of the society. He divides theoreticians of globalization into globooptimists and globo-sceptics, while globalization itself is considered as a premonition of identity crisis, equally affecting the personal identity and the family of collective identities.

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