A town overshadoved by a museum: Problems of tourism development in Oświęcim Cover Image

A town overshadoved by a museum: Problems of tourism development in Oświęcim
A town overshadoved by a museum: Problems of tourism development in Oświęcim

Author(s): Zygmunt Kruczek, Agnieszka Nowak
Subject(s): Tourism
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: Oświęcim;Auschwitz-Birkenau Memorial and Museum;image;strategy;

Summary/Abstract: The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.

  • Issue Year: 29/2019
  • Issue No: 1
  • Page Range: 43-51
  • Page Count: 9
  • Language: English