ПРАГМАТИКА ГАСЕЛ У ПРЕСІ ПІДРАДЯНСЬКОЇ УКРАЇНИ
PRAGMATICS OF SLOGANS IN THE PRESS OF SOVIET UKRAINE
Author(s): KATERYNA KOROTYCHSubject(s): Media studies, Theoretical Linguistics, Pragmatics, History of Communism
Published by: Uniwersytet Adama Mickiewicza
Keywords: press; influence; addressee; constatives; directives; commisives;
Summary/Abstract: The article is devoted to functioning and pragmatic load of the slogans in the Soviet Ukrainian press. The most widespread groups of slogans for their illocutive purpose are constatives, directives, commisives. The author proposed a new kind of slogans — glorivicatives, the purpose of which was the expression of favour of the authorities and glorification. It has been defined that a very large spectrum of the multidirected slogans addressed to different groups of recipients enhanced the role of the slogans as manifestations of the language of power.
Journal: Studia Ukrainica Posnaniensia
- Issue Year: 7/2019
- Issue No: 02
- Page Range: 9-17
- Page Count: 9
- Language: Ukrainian