GESTALT TYPE OF SCIENTIFIC-TECHNICAL ANALYTIC TERMS’ ASSOCIATIVE-METAPHORICAL MOTIVATION Cover Image

ГЕШТАЛЬТНИЙ РІЗНОВИД АСОЦІАТИВНО-МЕТАФОРИЧНОЇ МОТИВАЦІЇ НАУКОВО-ТЕХНІЧНИХ АНАЛІТИЧНИХ ТЕРМІНІВ
GESTALT TYPE OF SCIENTIFIC-TECHNICAL ANALYTIC TERMS’ ASSOCIATIVE-METAPHORICAL MOTIVATION

Author(s): Liliia HARASHCHENKO
Subject(s): Theoretical Linguistics, Evaluation research
Published by: Uniwersytet Adama Mickiewicza
Keywords: analytic terms; scientific-technical terminology; associative-metaphorical motivation; motivator; gestalt; donor zone;

Summary/Abstract: The article focuses on the specificity of the scientific-technical analytic terms due to the cognitive mechanisms of their creation. It has been ascertained the gestalt type of terminological units’ associative-metaphorical motivation makes the motivators’ selection possibility, denoting the scientific-technical objects after the visual images (gestalts). The fact the dominant donor zones supply its sign resources to the scientific-technical terminology has been proved in succession.

  • Issue Year: 7/2019
  • Issue No: 01
  • Page Range: 69-76
  • Page Count: 8
  • Language: Ukrainian