„Twixnijmy to razem…” O derywatach czasownikowych w tekstach reklam
“Twixnijmy to razem...” About “formative verbal derivatives in the texts of advertisements

Summary/Abstract: The article concerns functioning formative verbal derivatives in the texts of advertisements. The author notices that a persuasive value is placed in the following usages of formatively divided verbs in the texts of advertisements: formative neologisms (e.g. twixnąć), formative contamination (e.g. GGadać), formative reinterpretations (e.g. REALizuj – allegedly created from the name of the chainshop Real), text emphasis of real formative structure (e.g. STOPujemy, nawadnia – woda), text vicinity of verbal derivatives and differentthan their basic words belonging to the same formative family (e.g. przyjeżdżasz – wyjeżdżasz), using verbs with identical formants (e.g. zrealizuj – zbuduj). It occurs that persuasive text activity of verbal derivatives is significant, but the means of formative persuasion, which is characteristic only of verbs, is only a juxtaposition of perfective and imperfective verbs in the same text.

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