A klasszikus média megfog, az online média megtart. A nemzetközi, gazdasági mobilizációs kampány médiahasználata
The Classic Media Seizes, the Online Media Holds. The Media Usage of the International Economic Mobilization Campaign

Summary/Abstract: This case study presents an information and mobilization campaign for a recent economic mobility project, DiasporaHungary-Romania, ran between Hungary and Romania. The central topic is the interaction between online and offl ine mediachannels, their synergy and their impact on campaign target groups. After describing the project, the strategic planning aspectsof the campaign, it is described the selection of the communication channels and the presentation of the campaign’s progress.At the end is presented the performance of the highlighted indicators, the results and the conclusions, opening new questionsfor the further studies.

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