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Behavioural Patterns in Microblog-Based Book and Authorship Promotion
Behavioural Patterns in Microblog-Based Book and Authorship Promotion

Subject(s): Novel, Marketing / Advertising
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: computerized text analysis; LWIC; book marketing; microblogging; behaviour;

Summary/Abstract: With the emergence of self-publishing and, thus, the arrival on the book market of an endless wave of writers, the search for optimized marketing methods has increased and today includes all types of social media. Microblogging, with Twitter at the forefront, has become a book marketing venue and a way for authors to keep in touch with their readership. The question is whether behavioural patterns in microblogging can be identified and linked to successful social interaction for writers to follow in their author-reader relationship endeavours. This essay attempts to identify trends in book-promotion-oriented microblogging by analysing the psychological meaning of words used by a sample of best-selling authors, with special focus on the emotionality, social versatility, thinking styles, as well as meaningful individual differences. The method used is computerized corpus-based text analysis of stylerelated words from tweets by Twitter-active bestselling authors, supported by a Linguistic Inquiry and Word Count (LWIC) program. By analysing the behavioural patterns of worldwide acknowledged English language authors, this research may be used as guidance for new and upcoming writers in designing their Twitter-based social appearance to achieve book-marketing success.

  • Issue Year: 18/2018
  • Issue No: 1-2
  • Page Range: 73-92
  • Page Count: 20
  • Language: English