Świadomość ekologiczna a dywergencja zachowań konsumentów na rynku turystycznym
The Environmental Awareness and Divergence of Consumer Behaviors on the Tourist Market

Summary/Abstract: The aim of the article is an attempt to answer the question if pro-ecological behaviours of consumers on the tourism market are the result of environmental awareness and stability of presented opinions or if they are the result of variability (divergence) of behaviours, influence of social groups and fad (short-term fashion). The theoretical part describes the problem of environmental awareness and divergence and convergence of behaviours, including the tourist market. In the empirical part based on a focused group there are diagnosed pro-ecological behaviours and a sense of responsibility for the condition of the environment. There is noticed a high environmental awareness of the respondents and few references to behavioural divergence. The respondents show rather convergence in behaviour about the future of the environment.

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