Zachowanie osób starszych na rynku przypraw i produktów przyprawowych
Behavior of Older People on the Spice and Spice Products Market

Summary/Abstract: Consumer behavior on the food market is determined by many different factors. One of them is the age of the respondents. The paper presents the behavior of older consumers on the spice and spice products market, their perception of these products, the frequency of consumption, shopping behavior and post-purchase use. The research was carried out using the questionnaire and the direct interview method among a deliberately selected group of respondents. The obtained results indicated the traditional use and classification of spices. An important feature for the respondents of these products is the brand, the respondents chose the products of well-known and recognized brands.

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