РАЗВИТИЕ КЛОНОВАТА МРЕЖА НА ТЪРГОВСКИТЕ БАНКИ – КРИТИЧЕН АНАЛИЗ НА ТЕОРИЯТА И ПРАКТИКАТА
DEVELOPMENT OF COMMERCIAL BANKS BRANCH NETWORK ‒ A CRITICAL EVALUATION OF THEORY AND PRACTICE DEVELOPMENT OF COMMERCIAL BANKS BRANCH NETWORK ‒ A CRITICAL EVALUATION OF THEORY AND PRACTICE

Summary/Abstract: This study focuses on commercial banking and the development of branch networks as an essential part of the banking system. At the centre of the analysis is the relationship between the expansion of the branch networks of commercial banks and the influence of the following four factors: the dynamics of the economic development cycle at global, national and regional levels; the processes of consolidation in the banking system; the evolution of information technology and electronic banking and regulatory policy and restrictive measures including insolvency procedures that the central bank establishes in its supervisory capacity for the banking sector. The aim of this study is to offer a critical evaluation of the factors influencing the decision-making concerning the dynamics in the branch network of commercial banks, both at a sector level and in the context of the individual banks. The paper comprises four main parts: Firstly, a critical review of the regulatory system and contemporary scientific studies in the area of bank administration and branch network management, including the structure of decisionmaking factors in relation to expanding, maintaining or reducing the network of bank branches; Secondly, historical and empirical-applied analysis of the dynamics in the licensed banking institutions and their positioning on the competitive banking market in Bulgaria; and thirdly, analysis of the financial indicators for the banking system and the related trends in the development of the branch network of the commercial banks in Bulgaria and their staffing. As a result of the study, it has been confirmed by the empirical data for the Bulgarian banking market that after 1989 the dynamics in the branch network was originally due to the dynamics in the creation and merger of banking institutions. During the period of EU membership, this process has been based mainly on the key factors developed with the priority of the regional demand and supply of banking services. About the two leading banking institutions, in terms of bank staff numbers, number of branches and personnel per branch for the two leading Bulgarian banks, the analysis has shown the following results: 3049 people, employed in 173 branches with a 17.6 average number of employees per bank branch for Unicredit Bulbank (data relating central management as well) and respectively, in the system of DSK Bank - 4115 people with an average of 355 branches and 11.6 employees of a bank branch.

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