"Дискурсивни борби" между френската "мондиализация" и американската "глобализация"
"Discoursive Struggles"“ between the French "Mondialisation" and the American "Globalization"

Summary/Abstract: The following research is a variation on the topic "les mots et les choses" or "who and how name reality?" in the light of two different versions in the discourses on "globalisation" – the French vision of "mondialisation" and the Ame-rican vision of "globalis/z/ation". I argue that behind the alleged terminological dispute "mon-dialisation" versus "globalization" there is a clash between two distinct "narratives" for naming and explaining the changing present. "Constituting a picture of the present" is not just a cognitive act, rather it is a gesture of power – an attempt to rule and control over what is current-ly happening. From this perspective, "globalisa-tion" and "mondialisation" could be interpreted as competitive "representations of reality" behind which different ideologies and interests are being articulated. So, what is in the focus of ana-lysis is the clash between various discourses, or as I call them "discoursive struggles", fighting for power over the present, which will allow me to see who the opponents are, what their arguments are and what ideological positions they take.

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