GLOBALIZATION, CULTURE AND COMMUNICATION TECHNOLOGIES
GLOBALIZATION, CULTURE AND COMMUNICATION TECHNOLOGIES

Summary/Abstract: We can understand the impressive contemporary processes of transformation that globalization refers to, only if we approach them with the help of the conceptual vocabulary that belongs to culture, and these transformations modify the cultural experience and affect the way in which we understand what culture means in the modern world. Culture and globalization are extremely general concepts, with very controversial significations. We tried to include here the main elements of globalization in a cultural background, to show why culture and globalization are so important to each other. The debates regarding globalization often consider culture something different, by replacing it with the audio-visual technologies and globalized communications, through which the cultural representations are transmitted. This tendency is evidenced in the journalistic discourse, widely spread after globalization and that sometimes seems obsessive, by the ingenuity of the new communication technologies: the internet, the global informational line etc. Although the communicational technologies are absolutely essential for the process of globalization, their development is not identical with the cultural globalization. The implications involved by their impact are both ample and restrained. They are ample because they have a significant role, technology representing the transmitters or the instrumental symbols in all the dimensions in which globalization is manifested.

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