ДИГИТАЛНИ ВОДЕНИ ЖИГ (WATERMARK) У ФУНКЦИЈИ ЗАШТИТЕ ДИГИТАЛНОГ САДРЖАЈА
DIGITAL WATERMARKING IN A FUNCTION OF DIGITAL CONTENT'S PROTECTION

Summary/Abstract: Digital revolution has lead to the significant changes in the area of intellectual creativity. Except some undoubtable advantages, intellectual creators and holders of right have to face to enormous problems that should be resolved without delaying. In addition, the holders of the intellectual property have huge difficulties in controlling of using the copyrighted content. There have been different systems of cryptography which enable the holders of the right to control the using of protected content by the simple users. One of the relevant parts of control is actually digital watermark. In essence, digital watermark is unnoticeable element that is constructed into electronic device during its production or distribution in a purpose of following and controlling its use. There have been various species of watermarks that have multiple functions, but the most relevant one is the protection of digital content. However, despite numerous positive features and functions, there is a fact that the system of digital watermark, which is effective and robust enough to accomplish all demands in sense of protection of unauthorized usage of digital content, hasn't been discovered yet. To sum up, digital watermark is a significant system of protection, which enables the holders of the right to control the usage of the digital content together with other technological means.

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