CONCEPT OF ORGANIZATIONAL CREATIVITY
CONCEPT OF ORGANIZATIONAL CREATIVITY

Summary/Abstract: The organizational creativeness is a relatively new concept in theory of organizational management. Its roots can find in the theory of innovative problem solving (TRIZ). Our concept of the organizational creativeness (as a process) allows to organize individual or group activity in order to transform the human experiences into creative ideas, products, services, production methods, technologies, processes and models. It consists of the following stages: mental form, subject form, organizational form, market form. The individual or group activity is supported by creative, innovative, entrepreneurial and expansive processes. All processes are evaluated by effectiveness. The results of surveys shows that our proposal for organizational creativeness was accepted by the most respondents.

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