The Comparative Analysis of Perceptions that X, Y, Z Generations of Women  Have on the Digital World Cover Image

Киселева Л. С. Сравнительный анализ восприятия цифрового мира женщинами поколений X, Y, Z
The Comparative Analysis of Perceptions that X, Y, Z Generations of Women Have on the Digital World

Author(s): L. A. Gromova, L. S. Kiseleva
Subject(s): Gender Studies, ICT Information and Communications Technologies
Published by: Ивановский государственный университет
Keywords: digital generation; digital transformation; gender; electronic services;

Summary/Abstract: The article presents the results of an empirical study conducted in Saint Petersburg, Russia. The research aimed at investigation into the features of perceptions women of different generations have on the digital world. The authors revealed the positive attitude of women towards the penetration of digital technologies into all spheres of life; suggested the most relevant electronic services for different age groups; worked out promising areas for further research on digital female users.

  • Issue Year: 2018
  • Issue No: 3
  • Page Range: 85-96
  • Page Count: 12
  • Language: Russian