Неймінг естетичного як складова дизайнвирішення логотипу фірми або корпорації
Naiming aesthetic as a component of designing a logo or corporate decision
Author(s): Alla B. MaksimovaSubject(s): Visual Arts, Aesthetics
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: Logo; name; naming; brand; firm style; corporate identity;
Summary/Abstract: In the article the problem of creation of new company’s name is regarded in correlation with aesthetic design of their graphic implementation as logo. The role of specialists of graphic design in the process of naming is considered, the correlation between phonetics company name and their graphical logo is determined.
Journal: Мистецтвознавчі записки
- Issue Year: 2012
- Issue No: 21
- Page Range: 147-153
- Page Count: 7
- Language: Ukrainian