Привид опери в рекламі: нове життя класики
The specter of opera in advertising: a new life of classics
Author(s): Elena Ernstovna ChekenSubject(s): Theatre, Dance, Performing Arts, Music, Semiology, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: Advertising; semiotics; writing; art product; opera;
Summary/Abstract: This article is devoted to semiotic musical analysis of the sound component of commercials and musical and unmusical associations that arise in the analysis of the art product.
Journal: Мистецтвознавчі записки
- Issue Year: 2012
- Issue No: 21
- Page Range: 35-41
- Page Count: 7
- Language: Ukrainian