Uczestnictwo konsumentów w tworzeniu innowacji poprzez media społecznościowe
Consumer Participation in Innovation Through Social Media

Summary/Abstract: In the innovation and marketing business of companies, building and evaluatingbrands increasingly emphasizes the importance of acquiring information from customers.Through social media people who may come from geographically remote locationsbut have common interests, knowledge and willingness can actively participate in creatingnew products or solutions. The purpose of the study is to identify and assess the useof interaction with buyers through social media to create innovation. The author has conductedresearch on both Facebook profile companies and their customers. By analyzingthe conclusions of the study, it can be seen that companies are increasingly turning to thenew knowledge that the consumer can offer through social media.

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